Writing captivating content
There is no such thing as “not being creative” or “not being a good writer.” Instead, it’s all about how you approach it. Whether you are writing content for a blog, or an essay for school, creativity comes from how you think about the task. Everyone has their own unique approach, but I recommend mapping out all your thoughts and breaking down the process in order to captivate the right audience.
Get your ideas on paper
Most students fret sitting in front of a blank screen, their hands on the keyboard, as if something is just going to ignite their fingers to type out something amazing. I found that most of my creativity comes when I write out all my thoughts, using actual paper and pen. Before you even turn on that computer screen, get all your ideas onto a piece of paper, because there is something about the glow of the computer that makes your mind flutter when trying to think a coherent thought. This might just be me, but I also find that I am much more creative when I write on blank white copy paper, it’s like the blue lines on notebook paper constrict my thoughts.
Organize your thoughts
Blogs or essays, no matter the length, follow a standard pattern: Introduction, main points, and conclusion. Most people start with the first sentence, but I usually keep those for the end. It sounds backward, but you first need to know what’s going to go inside your sandwich before you start laying out the bread.
Start with your main points
Depending on your topic, organize four or five points that strongly support your main topic and that you can elaborate on in order of how strong they are. Once you have solid main points with good explanations, go down to your conclusion and summarize them. If your piece is a blog, you might ask the readers to reflect on the topic. If your piece is an essay, you would want to demonstrate your understanding of the material, maybe by adding some personal insight.
Do not save the best for last
Capture your reader’s interest, put the best content first in your introduction, but write it last. Once you have the rest of your piece done, you know about the entire topic and should be pretty knowledgeable and passionate about it. While it’s still fresh in your mind, ask, “What is the most exciting thing you learned through your piece? What is something you want the readers to think about while reading the rest of your piece?” You usually want to have a catchy opening sentence that either relates the topic to the reader or tells them something they may not know.
Whether writing a short blog or a long essay, it’s easy to make your content captivating and creative. It’s all a matter of how you approach the situation. When it comes to writing, I recommend mapping out your thoughts on good old fashion paper, organizing them before going to the computer screen. When you start typing out the content, start from the middle, then move on to the conclusion, saving the introduction for last.
Pearson Students, what’s your next writing project? Will you approach it with a strategy?
Jessica is a junior at Missouri State University majoring in Marketing with a minor in International Management. She will be graduating with her bachelor’s degree in December 2016, and is accepted to an accelerated Masters of Business Administration program to complete her MBA the following year. Jessica is member of Beta Gamma Sigma International Business Honor Society, Ad Club, National Society of Collegiate Scholars, and Phi Eta Sigma Honor Fraternity.