Technical skills in high demand

Data literacy skills are no longer reserved for data scientists. Organizations today look for employees who can comprehend data, generate insights, and put it to actionable use for their business. But there’s a gap. According to a recent report by the Data Literacy Project and Qlik, only 21% of 16–24-year-olds are data literate. This suggests that schools and universities aren’t providing opportunities for students to gain the skills they need to enter the working world.

Business school programs can play a pivotal role in helping their students develop the technical prowess to wrangle data. Here are the three data literacy skills that every business school graduate should have in their skill set.

Analyzing and interpreting data:

Combing through sales data—transaction systems, customer interactions, and demographic data—to uncover trends and identify gaps can give sales teams a competitive edge.

Making data-driven business decisions:

Translating data into usable insights for a business—for developing new practices and driving decision-making—can give individuals in finance and operations roles a leg up.

Communicate data insights:

Telling data stories to different audiences effectively—visually and with words—is a valuable skill that helps individuals formulate and employ successful marketing strategies.

Help your business school students advance their careers by complementing their curriculum with skills training in data literacy. To learn more about the technical and professional skills your students need to succeed, download our ebook, “Preparing career-ready students.”