Generation Z: Get to know your new students

Get to Know Gen Z

Gen Zers are the current generation to embark on their journey in higher education. They are present on your campus and in your classes, with many more enrolling every year. How well do you know them? Do you have the tools to shape these newcomers into successful and productive adults after just a few short years of schooling?

Born between 1997 and 2015, Generation Z accounts for 26% of all the total United States population, according to a Nielsen report. They’re currently the largest living generation and have the potential to reshape how we use technology and view the workplace, so you probably should.

Understanding what drives this generation can help you better tailor your coursework around tangible and transferable skills so students can better understand how it relates to their future. Barnes & Noble College conducted a survey of 1,300 Gen Zers, and more than 89% of respondents acknowledge that a college education is valuable.

For them, college is seen as the pathway to a good job. The study also states that Gen Z’s top criterion in selecting a college is how it will prepare them for their chosen careers, followed by interesting coursework and professors who care about student success.

Learning how to engage with this generation is just as important as learning what tools to use to engage them. Their comfort and trust in the online space will greatly determine how they interact with their educators. In fact, Gen Zers often prefer video content—with 85% of surveyed students reporting that they watched an online video to learn a new skill in the past week, according to The Center for Generational Kinetics.

And they have high hopes for their post-collegiate future, too. In fact, 88% of surveyed Gen Zers reported that they were optimistic about their own personal future—more than any other generation, according to a report by Vision Critical.

But that optimism is balanced by realistic expectations about their careers. When asked what matters most in their ideal jobs, in the same survey, they favored salary more and work-life balance less than their millennial counterparts.

Today, there is a dearth of research on the learning habits of Generation Z. Pearson is seeking to close this gap with a new study to capture data to support educators in their efforts to meet the needs of their Gen Z students.

Here’s just some of what you can expect to learn more about:

  • Up-to-the-minute analysis of what’s happening in higher education
  • Illuminating insights from multigenerational surveys about Gen Z behaviors and attitudes about education
  • Eye-opening interviews and surveys about the individual experiences of hundreds of Gen Z students from Jean Twenge, author of iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy—and Completely Unprepared for Adulthood

In the meantime, dive deeper into the Gen-Z psyche, and read about their learning habits in the infographic, “Engage from A to Gen Z.” Learn more about this generation’s make-up, goals, and what makes them tick.

Engage from A to Gen Z infographic