Gender Intelligence: The Competitive Advantage

Business professionals working together

Since the 1970s, an ongoing conversation within the business world has been gender equality. Trying to overcome biases, organizations took up the charge to educate their employees about how the genders are the same. However, as Barbara Annis states in her book Gender Intelligence: Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line, “An unintended and unfortunate side effect was that it also prevented a richer, more nuanced conversation around men’s and women’s differences and how they might both play a part in the business world.”

Instead of gender equality or sameness, the conversation has shifted to gender intelligence. We are exploring this concept in a four-part podcast series with Barbara Annis, founding partner of the Gender Intelligence Group (GIG), who is helping us understand gender intelligence and how organizations are profiting from a gender-balanced corporate culture. In this third installment of the series we are exploring how organizations are seeing the need for gender intelligence, some of the common insights both genders learn, and examples of businesses who are seeing increases in their bottom lines.


Listen to the first podcast, “Engaging the Differences between the Men and Women.”

Listen to the second podcast, “The Science Behind Gender Differences.”

Or listen to the fourth podcast, “Advancement of Women.”


Read a more in-depth article on gender intelligence and how it is impacting the bottom line of corporations. Or read this flier and webpage.


About Barbara Annis
Barbara Annis

Barbara Annis

Barbara Annis, Founding Partner of Gender Intelligence Group (GIG), is a world-renowned expert on Inclusive Leadership through Gender & Cultural Intelligence, advocating the value and practice of this new type of leadership in Fortune 500 companies and numerous organizations worldwide. Her insights and achievements have pioneered a transformational shift in cultural attitudes across the globe on the importance of gender unity to organizational success.

Barbara began her career as the first women in sales at Sony and became the first woman Sales Manager with 14 Outstanding Sales Achievement Awards and Sony’s MVP Award. Over the past 27 years, Barbara Annis and her 51 global associates have facilitated over 8,000 corporate workshops and conducted thousands of leadership assessments and executive coaching sessions. GIG has introduced breakthrough research on the practice and benefits of inclusive leadership and gender diversity. Additionally, GIG offers diagnostics, workshops, and coaching sessions both onsite and online.