Game-changing startups: Re:Coded

Unreasonable FUTURE is a unique multi-year initiative bringing together disruptive entrepreneurs to create a more sustainable and equitable future for all. Its founding sponsors are Pearson, Fossil Foundation and Accenture. This Q&A series spotlights a few of the ventures in the program to provide a glimpse into the innovative work that is being nurtured.

Training youth in conflicted affected areas to join the digital economy

How would you describe your business to your grandmother?

Our goal at Re:Coded Labs is to democratize access to quality learning and ensure that youth from underserved communities are prepared for the rapidly changing workforce of today and tomorrow. We do this by offering transformative learning experiences to talented youth and educators, in a range of technical and non-technical skills, with the goal of facilitating high value employment in the digital economy.​

We offer three core products / services under one umbrella:​

Immersive Career Driven Learning Programs

Each of our immersive programs has one goal: to help launch a new tech career for talented youth being left at the margins of the global digital economy. Throughout the programs, students apply theory to real-world problems, learn software development or design skills, and receive instruction and support from industry leaders while maximizing their personal growth. Our students then receive dedicated career support to help them land their first job in the tech sector.​

Educator Innovation Programs

Our intent with these programs is to achieve systemic change in outdated learning models and education systems. We do this by empowering educators to reimagine learning for the future of work using our own pedagogical and metacognition framework.​

Education Products

We develop a range of educational products that enable learners to learn faster and more effectively.​

What problem does your business solve for society?

We’re in the midst of a digital revolution and traditional education systems and outdated learning models are failing to prepare youth for the future of work. Nowhere is this more evident than in countries that are already affected by conflict, violence, poverty and disaster.

Meanwhile, COVID-19 has caused massive economic disruption, exacerbating the effects of this technical transformation. While the net impact of this pandemic is uncertain, youth who were already at the margins of the global digital economy risk being further left behind and entering a dangerous cyclical relationship between economic disenfranchisement and instability, unless we ensure they have the skills, resources and networks to thrive. We exist to reconcile this global digital inequality divide by providing youth with in-demand skills and networks in order to create opportunity and good jobs for entire communities.

Where did you source inspiration?

The inspiration behind what we do comes from witnessing the problem firsthand. In June 2014, I first traveled to Iraq to implement a peace-building initiative for Syrian refugees who had been displaced by the civil war. Upon seeing the lack of access to meaningful education & employment opportunities for youth, I set about researching initiatives that could bridge the education and employment divide in the wake of conflict.

Two years later after securing seed funding, I teamed up with my co-founder Marcello to create an organization with a startup mindset and a mission to empower youth by teaching high-end technical skills for the digital economy. My background is in human rights law whilst Marcello’s is education in emergencies.

What’s something you know now that you wish you knew when you started your business?

Everything and yet nothing! Starting and growing this organization has been one of the steepest learning curves of my life. I came from a legal background without an MBA or any experience running a business. Yet, every failure has been an opportunity to learn and grow. From designing our first programs to managing complex operations in conflict zones to hiring — it’s been a fun challenge. I’m not sure any business book or course can prepare you for what is to come on the journey of social entrepreneurship.

What’s the best place for people to learn more about your company’s work or to follow your progress?

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