Which major is the best? Try out marketing
Everyone thinks their major is the best, or has the most potential, but I believe marketing majors have the most passion.
My passion for marketing ignited when I was a junior in high school. I was “trying on the hats” of different careers by volunteering. I tried the hospital: can’t be a doctor if the sight of blood makes you woozy. Tried a court house: eh, maybe attorney is not my thing anyways. Finally, I became involved in school organizations – DECA and Future Business Leaders of America (FBLA) became my true love.
I encourage all undeclared majors to find out what they are passionate about the same way I did by trying out different roles, finding out what you are good at and becoming involved in career-like programs to see if it’s something that fits you. Through my experience in DECA and FBLA I was able to find out that I am great at public speaking, creative at problem solving, and determined to make people happy – all traits of a stellar marketing individual. My teachers encouraged me to go to competitions. it’s a great experience to have your work evaluated by experts in the industry and critiqued by honest individuals who only want you to succeed. This is how I found my passion for marketing.
Marketing is not for everyone. But for some, it seems like it’s everything. I am fascinated by commercials, advertising, branding, and the strategy that goes into them. I don’t fast forward past the commercials; I analyze what the markets are trying to portray with a commercial, what audience it is trying to capture, and if I think it is successful or not.
Marketing could be for you. If you enjoy class presentations, think outside the box, are creative with your approaches to solving problems, and analyze how people think and what they perceive, then you would enjoy marketing. Marketing also branches over other aspects such as market research. If you would rather crunch numbers, evaluate data, and make graphs, then that’s also marketing. At some schools, sales is also under the marketing major umbrella.
The options for marketing majors are vast. With a career in marketing, you are not tied to one job. You could be a marketing director for a company or you could work at a marketing agency on the creative side as a copywriter, designer, project leader, or on the account side as an account executive. You could be a sales representative, a market analyst, commercial director, sports agent, or social media manager.
Marketing majors are passionate about what they do. The only way to create good marketing work, whether it be creative or strategic- is through passion and drive. If you are considering a career in marketing, and you are still in high school- I encourage you to join DECA as that is where my passion ignited. If you have already graduated high school, you can still experience marketing prior to declaring it as a major through internships at advertising agencies or local companies.
Are you majoring in the best major ever?? Please share! I mean, what could possibly top marketing though?!
Stay tuned for our next featured major in this series: Psychology.
Jessica is a junior at Missouri State University majoring in Marketing with a minor in International Management. She will be graduating with her bachelor’s degree in December 2016, and is accepted to an accelerated Masters of Business Administration program to complete her MBA the following year. Jessica is member of Beta Gamma Sigma International Business Honor Society, Ad Club, National Society of Collegiate Scholars, and Phi Eta Sigma Honor Fraternity.