Students Count On MyAccountingLab for Academic Success

More Students Completing Accounting Courses, Improving Performance using Pearson’s Online Tutorial

New York, NY, August 12, 2010 – As the number of accounting students continues to grow throughout the U.S., and these students prepare to enter the business world, it is essential that they be well-versed in the broad technological changes that are taking place rapidly and continuously in organizations around the globe.

A new White Paper, The Power of Practice 2010: MyAccountingLab and 21st Century Accounting Instruction, documents the success that instructors are having using Pearson’s web-based tutorial and assessment software for accounting. MyAccountingLab teaches students more than account:¬ing concepts– it teaches them how to learn — by motivating students to persevere through difficult concepts, and providing immediate feedback. Students are empowered and better prepared to face their professional careers armed with the skills of prob:¬lem solving and communication, as well as a sense of confidence in their abilities as lifelong learners.

“Students think it’s more fun to work online than with paper and pencil,” says Kate Demarest, accounting professor and chair of Carroll Community College’s Business and Information Tech:¬nology department, “And they perceive MyAccountingLab and the skills they learn through the program as more relevant to how they’d work in a real-world work environment.”

The Power of Practice 2010: MyAccountingLab and 21st Century Accounting Instruction includes eight in-depth, data-driven case studies with multiple examples of student improvement and achievement. For example, at North Carolina’s Rowan-Cabarrus Community College, drop/fail rates of 25 to 50 percent used to be the norm. Since adopting MyAccountingLab, the rate has declined to 10 to 25 percent. And of the students completing Introduction to Accounting at Spokane Community College, the percentage earning 3.1 to 4.0 has risen steadily since implementation of MyAccountingLab – from approximately 34 percent prior to adoption to 52 percent now, three years after adoption.

Schools profiled in the report include Carroll Community College; Diablo Valley College; Douglas College; Grant MacEwan University; Metropolitan Community College; Rowan-Cabarrus Community College; Spokane Community College; and the University of Central Florida.

The White Paper can be found here:: http://www.myaccountinglab.com/download/MAL_whitepaper_2010.pdf.

The content of accounting courses can vary widely, and MyAccountingLab offers instructors the ability to individualize their programs through scheduling, item analysis, questions and problems, grading, and assessment. Using the program to create, import, and manage automatically graded homework assignments, quizzes, and tests enables instructors to spend significantly less time juggling administrative tasks and more time teach:¬ing. Exercises are correlated directly to the textbook, so what instructors teach is immediately recognized by stu:¬dents and reinforced outside class

Since January 1, 2007, more than 225,000 students have logged in to MyAccountingLab. More than 15,000 MyAccountingLab courses have been created, and more than 16.5 million homework and test question grades have been posted to MyAccountingLab Grade-books. Today, an average of 85,000 MyAccountingLab homework assignments or test exams are delivered each week.

“Before MyAccountingLab, accounting training was just rote. It was like life in the slow lane,” said Tim Murphy, professor of Principles of Accounting I and II, Diablo Valley College. “MyAccountingLab is the most flexible, most comprehensive, and highest-quality tool kit you can offer a student.”

For more information, visit: http://myaccountinglab.mathxl.com/login_acct.htm.