BERKELEY, Calif – Feb. 13, 2008—Peachpit today announced the publication of The Moment It Clicks: Photography Secrets From One of the World's Top Shooters, by by Joe McNally, created to be part coffee-table book, part educational guide.

The Moment It Clicks breaks new ground by blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed “how-to” books.

The book offers a unique “triangle of learning,” featuring McNally’s distillation of important concepts, his images that illustrate techniques, and the inside story of how the shot was taken, including what equipment was used and how readers can set up similar shots.

McNally can be seen discussing images from the book and how he achieved the perfect shot in a video courtesy of Nikon. Readers can also join The Moment It Clicks flickr group to share their great shots and tell the story behind them.

The Moment it Clicks can be ordered now at Peachpit.com, Amazon.com, Barnes & Noble, Borders, and other retailers nationwide. For more information, please visit: www.peachpit.com/title/0321544080.

About The Author

Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s McNally served as Life magazine’s staff photographer, the first one in 23 years. He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. McNally is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis.He conducts numerous workshops around the world as part of his teaching activities. One of McNally’s most notable projects, Faces of Ground Zero—Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.

About Peachpit

Berkeley-based Peachpit has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others. Peachpit is part of Pearson (NYSE:PSO - News), the international media company. Pearson’s primary operations also include Pearson Education, Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.

Contact:
Peachpit,
Laura Pexton,
510-558-4166,
press@peachpit.com