Upper Saddle River, NJ – November 20, 2007- Pearson has been named to the prestigious “EContent 100” list by EContent magazine, as one of the companies that “matter most in the digital content industry.”

“The EContent 100 list represents the best and the brightest digital content companies as selected by a dozen judges who follow different aspects of our vast and varied industry,” said Michelle Manafy, Editor-in-chief, EContent. “We offer this list not just to recognize companies that lead our industry, but to inspire organizations of all kinds to join in the content conversation online.”

“This recognition is a particularly significant one for us,” said Will Ethridge, president and CEO, Pearson Higher Education, International and Professional Publishing, “in that it comes from experts in the entire field of digital content, who acknowledge our achievements in the burgeoning educational digital environment.”

The list can be found in the magazine’s Dec. 2007 issue: EContent 100.

About Pearson
Pearson plc (NYSE: PSO) is an international education and information company. Its major business operations are: Pearson Education, the world's leading education business, which helps teachers teach and students learn at every stage and in every part of the world; The Financial Times Group, which has an international network of business and financial newspapers and online services that are read by millions of business executives and investors every day; and Penguin Group, which is one of the pre-eminent names in consumer publishing, with an unrivalled range of fiction and non-fiction, bestsellers, and classic titles. For more information, visit www.pearson.com.

About EContent Magazine
Established in 1978, EContent delivers essential research, reporting, news, and analysis of content related issues. It is essential reading for executives and professionals involved in content creation, management, acquisition, organization, and distribution in both commercial and enterprise environments. EContent is the premier publication for the digital content industry. For more information, visit www.econtentmag.com

Contact:
Rod Granger,
Pearson ,
212-641-6114,
rod.granger@pearson.com