 |
Brady Publishing Forms Strategic Partnership With
International Fire Safety Training Association
Industry Leaders Join Forces For Publishing and Distribution
Upper Saddle River, NJ – September 17,2007 –Brady Publishing, the market leader in Emergency Medical Services training materials; the International Fire Safety Training Association (IFSTA), the market leader in fire service training materials; and Fire Protection Publications (FPP) have formed a strategic partnership to publish and distribute books for the Fire and EMS communities.
IFSTA and FPP, an auxiliary enterprise of the College of Engineering, Architecture, and Technology at Oklahoma State University, produce a full line of fire, emergency medical, and hazardous materials training manuals, study guides, curricula, video products, and associated training materials.
As part of the initial agreement, Brady and FPP/IFSTA will co-publish the 5th edition of the best-selling Essentials of Fire Fighting. They will also distribute each other’s products to their respective markets. Brady’s sales force will be the exclusive representative of IFSTA/FPP products in the college market and in major metropolitan fire departments.
Essentials of Fire Fighting, scheduled to be published in December 2007, is the “bible” of basic firefighter skills, and is the required training manual in many local fire departments and state/provincial training agencies in every region of the country. With a thirty-year legacy, Essentials of Fire Fighting is to the Fire market what Brady’s Emergency Care is to the EMS market.
“This agreement represents one of the most sensible and strategic partnerships in the publishing industry,” said Marlene Pratt, Executive Editor, Brady Publishing. “It is rare that two leaders in related markets can find a way to communicate and cooperate for the benefit of their customers. The whole in this instance is certainly greater than the parts, and we look forward to many years of successful publishing and distribution between our two companies.”
“It is a privilege for us to have the opportunity to partner with the Brady organization, and the true benefactor will be the firefighters we serve,” said Chris Neal, Director, FPP. “We have always been committed to the highest in firefighter safety and competence, and together with Brady, we are convinced we will far exceed customer expectations while remaining committed to these principles.”
About Brady Publishing
Brady Books is the market leader in EMS publishing, providing the most innovative, flexible, and powerful educational materials available today.
About FPP/IFSTA
The International Fire Service Training Association was established in 1934. The mission of IFSTA is to identify areas of need for training materials and foster the development and validation of training materials for the fire service and related areas. IFSTA is an association of fire service personnel who are dedicated to upgrading fire fighting techniques and safety through training. For more information, visit www.ifsta.org.
About Pearson
Pearson plc (NYSE: PSO) is an international education and information company. Its major business operations are: Pearson Education, the world's leading education business, which helps teachers teach and students learn at every stage and in every part of the world; The Financial Times Group, which has an international network of business and financial newspapers and online services that are read by millions of business executives and investors every day; and Penguin Group, which is one of the pre-eminent names in consumer publishing, with an unrivalled range of fiction and non-fiction, bestsellers, and classic titles. For more information, visit www.pearson.com.
Contact :
Rod Granger,
Pearson Education,
212-641-6114,
rod.granger@pearsoned.com
|
|
|
Copyright © 2002-2004
by