BERKELEY, CA. AUGUST 29, 2007 – Peachpit announced The Designer's Apprentice by Rick Ralston (ISBN 0-321-49570-5; www.peachpit.com/title/0321495705), an intermediate to advanced level guide to what automation is, why it's as natural as breathing, and how it can take over routine work and free up time to be more creative.

Adobe Creative Suite 3 has fantastic tools for minimizing the drudgery of graphics production work, and The Designer's Apprentice is an invaluable resource for anyone who wants to take full advantage of the tools and learn how to make Photoshop, Illustrator, or InDesign perform rote tasks on their own. The book covers recording macro-like actions for use with multiple files; executing complex, personalized workflows with scripting languages; combining customer data with graphics for personalized communication; customizing hundreds or even thousands of illustrations or layouts in one pass; and more.

Readers can also download the book's project files and scripts from www.peachpit.com/apprentice.

Author Rick Ralston's expertise comes from over 15 years as a graphic design professional with The Coca-Cola Company in Atlanta. He now develops automated systems and provides technical support for the company's packaging graphics group.

About Peachpit

Berkeley-based Peachpit has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others. Peachpit is part of Pearson, the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.