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Watch Out 20-Somethings: Baby Boomers Will No Longer Be Behind the Times With the Latest Technology Trends

Great Age Guides from Que Publishing and AARP’s Sandy Berger tailor-made for the 40-plus age group

Indianapolis, IN - Oct. 5, 2005 --If you thought baby boomers were behind the times, think again. More and more older Americans are learning how to make the most of computers, cell phones, and the latest high-tech gizmos, according to Sandy Berger, online Computers & Technology Host for the AARP, and president of her own computer consulting company, Computer Living Corp. Berger has authored a series of books called Great Age Guides, specifically targeted to lively individuals in their 40s, 50s, 60s and 70s who refuse to sit in a rocking chair.

These guides from Que Publishing are easy-to-read roadmaps to today’s technology. The first three books in the series, Sandy Berger’s Great Age Guide to the Internet, Sandy Berger’s Great Age Guide to Better Living Through Technology, and Sandy Berger’s Great Age Guide to Gadgets and Gizmos, will be available September 26, 2005 in the technology section at bookstores nationwide.

"There are 78 million Baby Boomers in the U.S., and even more beyond the age of Boomers - many of whom are enjoying very active lives that make their present experience a GreatAge life," said Berger. "While they didn’t grow up with computers, they are overcoming fear and zooming into the new age of technology with enthusiasm. As of today, 22 million of these individuals are online where they spend $7 billion annually."

The book series will not only aid those individuals who are spending more of their leisure time on technology, but also the many people who are staying in the work force longer, and using computers in their everyday professional lives. The series will shed light on all kinds of technology, from purchasing products on the Internet and building Web pages. to finding specialized gadgets to improve the look of a computer screen and using devices such as MP3 players. Readers of the Great Age books will also have extended learning and content available to them at the GreatAge website at www.greatagebooks.com

For ease of readability, each book will feature 12-point type size and larger figures and images. The books will also comprise more white space to reduce eye fatigue, and smaller blocks of text for easier comprehension. The engaging content and product features are geared toward those who are aiming at active, technology-enhanced lives.

About Que Publishing

Que Publishing (www.quepublishing.com) is an imprint of Pearson Technology Group (PTG), the world's largest provider of consumer and professional computer, information technology, engineering and reference content. As one of the industry's leading innovators in both print and digital formats, PTG imprints include Sams Publishing, Addison Wesley Professional, Prentice Hall PTR, New Riders Publishing, Cisco Press, PeachPit Press, Adobe Press, Macromedia Press, and BradyGAMES Strategy Guides. Pearson Technology Group is a part of Pearson Education, (NYSE: PSO), the world's leading education and professional publisher.

About the Author

Dubbed "the Martha Stewart of e-learning" , Sandy Berger is seen and heard everywhere by fans of all ages: in her monthly newsletters, on her radio program, in her newspaper column, in her three books, and on her popular greatagebooks.com Internet portal. Sandy is knowledgeable, likable, and has a way with people. She has appeared on the "Today Show," in Parade Magazine, and other high profile media outlets.

Title: Sandy Berger’s Great Age Guide to the Net

Author: Sandy Berger
ISBN: 0-7897-3442-7
SRP: $19.99

Title: Sandy Berger’s Great Age Guide to Better Living Through Technology

Author: Sandy Berger
ISBN: 0-7897-3440-0
SRP: $19.99

Title: Sandy Berger’s Great Age Guide to Gadgets and Gizmos

Author: Sandy Berger
ISBN: 0-7897-3441-9
SRP: $19.99


Contact:
Lisa Jacobson Brown
Que Publishing
(317) 428-3575
lisajacobson-brown@pearsoned.com


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