IOWA CITY, Iowa - June 21, 2005 -- Pearson Educational Measurement (PEM) today announced the launch of its testing and assessments weblog, TrueScores, offering commentary and insight from experts about psychometrics and test and measurement practices.

The blog, available at www.TrueScores.com, provides timely commentary and insight about educational assessment topics. Complementing its expanded research efforts, PEM intends to use the TrueScores blog as a forum for the dissemination and discussion of information on the topical issues in today's educational measurement world such as performance standards and online testing.

Background related to some of these topics can be found on PEM's website at www.pearsonedmeasurement.com/research. Research will be added periodically to the site and PEM will use the TrueScores blog to communicate these additions, point to other relevant research and highlight key issues.

"The purpose of the TrueScores blog is to provide candid opinions on recent trends shaping our educational policy," said Jon S. Twing, Ph.D., vice president of test and measurement services for Pearson Educational Measurement. "Its goal is to provide practical and applied insights into all aspects of educational measurement."

With a staff of industry-recognized experts in psychometrics, assessment development and research, Pearson Educational Measurement offers a diverse perspective on research related to educational measurement. Seventeen doctorate-level psychometricians with a combined experience of more than a century provide both the talent and experience to support PEM's customers in this changing world of education reform.

PEM contributors to the blog include noted psychometricians Jon Twing, Denny Way, Paul Nichols and other PEM experts who share their own viewpoints.

About Pearson Educational Measurement
Pearson Educational Measurement, the largest comprehensive provider of educational assessment products, services and solutions, helps states and large school districts meet the requirements of education reform while using testing and assessment to promote learning. As a pioneer, PEM has been a trusted partner in district, state and national assessments for more than 50 years.

PEM's full-service offerings for K-12 and other assessment organizations include PEMSolutions^TM (Pearson Educational Measurement Solutions) for custom assessments, both online and on paper; PASeries^TM (Progress Assessment Series) for formative assessments; Perspective^TM for performance reporting; and a wide range of data warehousing and other educational assessment products and services. Pearson Educational Measurement operates as a business of Pearson Education, the world's largest education company. For more information on Pearson Educational Measurement, visit the website at www.pearsonedmeasurement.com

Contact:
Sarah Rades
Communications Specialist
Pearson Educational Measurement
Direct: (319) 339-6954
sarah.rades@pearson.com