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eBay Strategies: 10 Proven Methods to Maximize Your eBay Business; ChannelAdvisor President/CEO Scot Wingo Shares Secrets of Success for Savvy Online Selling in Forthcoming Book
RESEARCH TRIANGLE PARK, N.C. , June 29, 2004 – Scot Wingo's "eBay(TM) Strategies: 10 Proven Methods to Maximize Your eBay Business" provides more than 330 pages of hardcore business advice for the growing number of eBay (NASDAQ: EBAY) sellers looking to turn their online ventures into real money-making operations. Wingo, CEO and President of ChannelAdvisor, the leading provider of small business and enterprise marketplace management solutions, offers the more than 430,000 current eBay entrepreneurs all the tools to develop and grow a profitable business. The book, to be released in August, is published by Prentice Hall Professional Technical Reference. Wingo says, "The book is based upon three years of advising small to large-sized companies that sell on eBay. We wanted to share best practices with the entire eBay community and not just our customer base." Organized around ChannelAdvisor's proprietary framework to optimize profitable selling on eBay, the book incorporates the five most important variables in building and maintaining a successful eBay business. Wingo strategizes around the "Five Ps" - Product, Price, Promotion, Placement and Performance - to help sellers stay focused on the most critical aspects of their eBay business and provides corresponding case studies to illustrate real-world applications. Within the context of the Five Ps, Wingo delivers ten proven strategies for sellers to maximize their eBay business, including "Knowing Your Critical eBay Vitals: Gross Merchandise Sales (GMS), Average Sales Price (ASP), Conversion Rate (CR) and Margin," "Understanding the eBay Sweet Spots," and "Building an eBay Brand." eBay Strategies includes helpful screenshots and will have an accompanying Web site http://ebaystrategies.blogs.com/. The book is available through major chain and independent booksellers nationwide and through online vendors at a suggested retail price of US $19.99.
About the Author Scot Wingo, an entrepreneur, has founded two successful technology companies, serves as advisor to several other high-tech ventures, and was recently named the Ernst & Young 2004 Carolina's Technology Entrepreneur of the Year. He is also author of MFC Internals: Inside the Microsoft (C) Foundation Class Architecture (Addison-Wesley, 1996)
About ChannelAdvisor Corporation ChannelAdvisor provides technology and services that enable industry-leading companies, small businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield throughout the product lifecycle. Our solutions combine best practices, innovative software applications and integration technology to dramatically accelerate marketplace performance. ChannelAdvisor's clients and strategic alliances include IBM, Best Buy, Sears, Motorola, eBay, Yahoo! and Amazon. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC. For more information, visit http://www.channeladvisor.com/.
About Addison-Wesley/Prentice Hall PTR Addison-Wesley (www.awprofessional.com) and Prentice Hall Professional Technical Reference (PH PTR) (www.phptr.com) are respected publishers of quality computer science and engineering books and software for technical professionals. Both imprints are units of Pearson Technology Group, the world's largest provider of consumer and professional computer, information technology, engineering and reference content. Pearson Technology Group is an operating unit of Pearson Education, the world's leading educational publisher. Pearson Education is part of Pearson plc (NYSE: PSO), the international media company. Media Contact |
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