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NRG (New Riders Games) Showcases Top Talent in Wave of New Books

Fledgling imprint attracts industry's best and brightest

Berkeley, California - July 24, 2003 - Fueling its rapid rise with the star power of the game industry's leading authorities and most talented innovators, recently launched NRG (New Riders Games), brings four new books to SIGGRAPH 2003 from noted experts Chris Crawford, Marc Saltzman, George "The Fat Man" Sanger, and Richard Bartle.

"Initial interest in our NRG titles has been very strong and I'm quite pleased to see that people are finding our books some of the best games books out there today," says New Riders Associate Publisher Stephanie Wall. "By building off of the New Riders creative publishing model and working with the leading voices in the industry as authors, we've succeeded in creating books loaded with the flare and excitement that game professionals thrive on." New titles from NRG include:

Chris Crawford on Game Design by Chris Crawford (0-13-146099-4, 476 pages, $39.99, pub. date 6/17/03) Author of the renowned The Art of Computer Game Design, Crawford shares his 25+ years of experience in the field and offers a wealth of professional advice to both seasoned and up-and coming gamers. Chris Crawford on Game Design includes nearly 100 life lessons on everything from the history of games to the value of storytelling.

The Fat Man on Game Audio: Tasty Morsels of Sonic Goodness by George "Fat Man" Sanger (1-5927-3009-4, 528 pages, $35.00, pub. date 6/25/03) George "Fat Man" Sanger (a.k.a. Fat, Fatty) is more than just a legend in his own mind, he's a game audio icon that has worked on every game from The 7th Guest to Putt Putt Goes to the Moon. He is also the founder of Project BBQ, the most prestigious conference for sound on computers. In The Fat Man on Game Audio: Tasty Morsels of Sonic Goodness, Fat reveals more than he probably should about the inner workings of the game audio industry.

Game Creation and Careers: Insider Secrets from Industry Experts by Marc Saltzman (0-7357-1367-7, 707 pages, $49.99, pub. date 6/27/03) For the past seven years, freelance journalist/noted author Marc Saltzman has reported on the burgeoning consumer technology industry for such leading publications as USA Today, LA Times, and Newsweek. In Game Creation and Careers, Saltzman puts his reporting skills to work with over 150 interviews with the world's most revered game designers, including luminaries from such companies as Epic Games, Sony Computer, and LucasArts.

Designing Virtual Worlds by Richard Bartle (0-13-101816-7, $49.99, 768 pages, pub. date 7/14/03) Designing Virtual Worlds is the most comprehensive treatment of virtual world design to-date from one of the true pioneers and most sought-after design consultants. It's a tour de force of VW design, stunning in intellectual scope, spanning the literary, economic, sociological, psychological, physical, technological, and ethical underpinnings of design, while providing the reader with a deep, well-grounded understanding of VW design principles. It covers everything from MUDs to MOOs to MMORPGs, from text-based to graphical VWs.

About NRG

As THE game resource, NRG (New Riders Games) books touch every category including program/design, art, and celebrity savvy. Readers will gain knowledge and insight from industry leaders who have worked with the top game companies. NRG takes you behind the scenes… revealing insider secrets like never before.

About New Riders

New Riders books provide a forum for the leading Voices That Matter™ in design across the landscape of web, graphics, print, games, and rich media.The combined Voices share unique visions, expertise, and inspiration with our core communities. New Riders is an imprint of Peachpit.

About Peachpit

Berkeley-based Peachpit has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its awardwinning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. Peachpit represents an elite collection of the world's top computer book imprints specializing in graphics and design, including its flagship, Peachpit Press, as well as New Riders, Adobe Press, and Macromedia Press, among others. Peachpit is a part of Pearson Education, the world's largest integrated educational publisher (a Pearson company, NYSE: PSO).

Media Contact
Mehgan Sabau
317.581.3518
mehgan.sabau@peachpit.com

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