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Peachpit Press Releases Illustrative History of the Modern Publishing Revolution

Berkeley, CA - July 1, 2002 - Peachpit Press today announced that it will publish Inside the Publishing Revolution: The Adobe Story ($50, available in September), an exploration of the rich history behind the modern publishing revolution as seen through the lens of Adobe Systems Incorporated, one of its most important players.

Adobe has become synonymous with great design tools, and for the past 20 years, the company's impact on design, publishing, and technology has been unmatched. It has shaped the face of how we work in publishing, with graphic design, and on the Web. The book, which coincides with Adobe's 20th anniversary, will be released in hardcover under the Adobe Press imprint, published and distributed by Peachpit Press.

Written by tech journalist Pamela Pfiffner, who has been at the forefront of tech reporting for the past 14 years, Inside the Publishing Revolution traces the colorful journey from the roots of the desktop publishing revolution, the rise of the Web and interactive design, to the advent of the network publishing model. Pfiffner delves into the birth and evolution of PostScript and its role in shaping the course of the desktop publishing revolution; the explosion of the Photoshop market; the realization of the paperless office; and other events that have shaped the way we communicate.

"Ask anyone in this industry-artists, Web designers and filmmakers-and they'll tell you that coming into contact with an Adobe product changed their lives," says Pfiffner. "The company enjoys an almost revered status in the industry. Whether it's printing, typography, or imaging, there's not one segment that doesn't use Adobe products in some form or another."

Inside the Publishing Revolution: The Adobe Story is packed with lively, insightful interviews with world-class designers and illustrators, as well as personal insights and recollections from John Warnock, Chuck Geschke, Steve Jobs, Jonathan Seybold, and other publishing luminaries. Richly illustrated and beautifully designed, the book features galleries of historically significant work by leading artists and rare photographs from the Adobe archives. For added perspective, Pfiffner walks you through an illustrated timeline of the publishing revolution. The book ends with an eye toward the future, featuring an exclusive overview of Adobe's vision of publishing in the next decade.

Inside the Publishing Revolution: The Adobe Story will be available in September for $50 (US); hardcover; 256 pages; ISBN 0321115643. Photo available upon request.

Photo Caption: "In December 1982, John Warnock and Charles Geschke struck out on their own and formed Adobe Systems, the modern publishing pioneer now celebrating its twentieth year helping people communicate better."

About the Author

Pamela Pfiffner's 14-year career in publishing encompasses print, Web, and television. She has been editor in chief of such magazines as MacUser and Publish, working to extend the publications' brands to the Internet. She joined the launch team of the 24-hour cable television station ZDTV (now TechTV) in 1997 as executive producer of its dynamic media Web site. In 1999 she launched creativepro.com, an independent portal for creative professionals. Pamela has taught print and Web design courses at the University of California at Berkeley Graduate School of Journalism and at Portland State University.

About Adobe Press

Adobe Press is a world leader in high-quality books for visual communicators and the official source of training materials for Adobe software. Series include Classroom in a Book, the world's best-selling series of practical software training workbooks; The Essentials series, full-color how-to recipe books featuring Adobe's professional Studio Techniques; and the Master Class series, Adobe's inspirational showcase of experts. Adobe Press books are distributed by Peachpit Press.

About Peachpit Press

Berkeley-based Peachpit Press has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, and is the publishing partner and distributor of Adobe Press and Macromedia Press books. Peachpit Press is an imprint of Pearson Technology Group, the computing reference publisher of Pearson Education, the world's largest education publisher and a Pearson (NYSE: PSO) company. Learn more at www.peachpit.com.

About Pearson Education

Educating 100 million people worldwide, Pearson Education is the global leader in integrated education publishing. With such renowned brands as Prentice Hall, Longman, Scott Foresman, Addison Wesley, NCS Pearson, and many others, Pearson Education provides quality content, assessment tools and educational services in all available media to a worldwide marketplace, spanning the learning curve from birth through college and beyond.