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FamilyEducation.com Celebrates Six-Year Anniversary

Leading Parenting Site Commemorates Longevity of Web Site and Continues to Attract Advertising Sponsorship Support

Boston, MA - April 10, 2002 - FamilyEducation.com, the award-winning parenting site located at http://familyeducation.com, today commemorated the Web site's six-year anniversary.

Originally launched in April 1996, and acquired by British publishing giant Pearson plc in June 2000, FamilyEducation.com has seen a number of other parenting Web sites come and go, but still is focused on its core editorial mission: to help parents help their kids achieve success in school and in life.

"We were the first to launch a parenting site on the Web and are extremely proud to celebrate six years of FamilyEducation.com," said David Samuelson, VP of Family Properties at Learning Network. "Since our launch six years ago, FamilyEducation.com has amassed nearly 250 million total page views and 26 million unique visitors, comprised of mostly suburban online Moms dedicated to the education of their children. This equates to reaching approximately one third of all online Moms during that time period."

FamilyEducation.com, which offers a unique way for brand managers and advertisers to reach online parents who understand the importance that education plays in their children's lives, continues to evolve to meet the mounting needs of busy parents. Re-launched last month, the site features improved navigation, better targeting of Moms according to the age of their children, and new ad units that provide advertisers with better exposure. New features include improved navigation and Flash-based animations that inform and entertain.

Recent advertisers on Learning Network (including FamilyEducation.com) include Disney, Hershey, Mars, Famous Amos, Intel, Kellogg's, and Adobe.

The site also garnered numerous awards since it launched in 1996 including those from Forbes, Family PC, and Better Homes and Gardens. Overall network traffic on Learning Network has reached 130+ million page views per month. Recent @Plan statistics comparing FamilyEducation.com vs. other sites tracked by @Plan revealed that visitors to FamilyEducation.com are:

• 44% more likely to make an online purchase...
• 56% more likely to make a purchase via catalog...
• 144% more likely to purchase groceries online...
• 101% more likely to purchase cosmetics...
• 273% more likely to shop for student loans online...
• 189% more likely to purchase a new home in the next 12 months...

In addition to advertising and sponsorship support, the site will soon offer an improved "homework relief center" designed for parents, along with other fee-based online services that help parents bridge the home-to school connection.

About FamilyEducation.com and Learning Network

FamilyEduction.com is the Parenting site of Learning Network, the Internet's largest Web site for families and teachers, which offers an unmatched array of online educational tools, content, and reference resources. Learning Network is part of Pearson Education, America's largest education company whose textbook imprints include Prentice-Hall, Addison Wesley, and Scott Foresman.