Pearson’s Voices That Matter: iPhone Developers Conference Announces Pre-Event iPhone/iPad Mini-Course

April 23rd Event Features Authors Aaron Hillegass and Joe Conway

Indianapolis, IN-April 19, 2010-On April 24-25, Pearson will host the second Voices That Matter: iPhone Developers Conference, at Seattle’s Bell Harbor Int’l Conference Center. On April 23rd, in partnership with Big Nerd Ranch, Pearson will offer a special one-day “mini conference” on iPhone/iPad application development with special focus on software development tool Xcode and Objective-C programming language.

News Facts:

Aaron Hillegass and Joe Conway, the authors of iPhone Programming: The Big Nerd Ranch Guide, will give pre-conference attendees a quick introduction to the ideas behind the Cocoa Touch API, one of Apple’s application program environments for the Mac OSX and iPhone operating system. During the hands-on sections, developers will start to understand the workflow involved when creating any iPhone/iPad application with Xcode and Interface Builder, and will gain a familiarity with Objective-C and its idioms.
On April 24-25 the Voices That Matter: iPhone Developers Conference will host leading industry authors and experts to share their knowledge, and participate in discussions, how-to sessions, and networking opportunities around the topic of application development. The new iPad will be an integral part of conference activities.
Speakers include Addison-Wesley authors Erica Sadun, The iPhone Developer’s Cookbook, Second Edition; Kevin Avila, Core Audio (publishing in November); Joe Conway, iPhone Programming: The Big Nerd Ranch Guide; Erik Buck, Cocoa Design Patterns; Aaron Hillegass, Cocoa Programming for Mac OS X; Mike Daley,Learning iPhone Game Programming(Rough Cut); Suzanne Ginsburg, Designing the iPhone User Experience (publishing in July), and August Trometer, Optimizing Your Website for Mobile Safari (Digital Shortcut).
Attendees can register now for the Voices That Matter Conference for $695 (http://www.voicesthatmatter.com/iphone2010/register.aspx). The pre-conference preparation hosted by Big Nerd Ranch is $350 (http://www.bignerdranch.com/classes/iphone_seminar).
For a Press Badge to the Voices That Matter: iPhone Developers Conference please email Andrea Bledsoe: andrea.bledsoe@pearson.com
Visit http://www.bignerdranch.com/classes/iphone_seminar for information on the Big Nerd Ranch Pre-Conference Course; check outhttp://www.voicesthatmatter.com/iphone2010/ for more information on the Voices That Matter: iPhone Developers Conference, and www.informit.com/learnmac for more information on Pearson Mac Programming resources including books, eBooks, video training and podcasts.

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“I am delighted to have the opportunity to speak at the Voices That Matter: iPhone Developers Conference in Seattle with fellow Nerd Rancher, Joe Conway,” said Aaron Hillegass, Big Nerd Ranch CEO. “Studies show that half of all iPhone owners purchase at least one app per month. And now Apple has introduced a totally new vertical niche with the launch of the iPad, meaning a whole new wave of applications will be available soon. In this exploding marketplace it’s important for developers to understand how to manage client expectations, from their fantasies all the way through the reality of getting their apps approved in the iTunes App Store. We’ll give developers a good foundation from which to work and help them better understand this dynamic market.”

About Pearson

The global leader in education services and technology, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.