Pearson Launches First iPhone/iPad Applications for Home & Office Computer Users and IT Professionals

Leading with The iPhone Developer’s Library

The iPhone Developers Library

The iPhone Developer's Library

INDIANAPOLIS–Tuesday, February 9, 2010–Pearson Education releases its first iPhone®/iPad: Reader Apps for the home and office and technical and professional communities. The apps, which are available as single or multi-book libraries, are a new learning format for Pearson and complement the suite of product types already available, such as traditional print books, online reference libraries, e-books, video, simulation and more.

The first App to launch,: The iPhone Developer’s Library, combines three #1 best selling books on Mac programming and iPhone app development. The Pearson reader App contains standard eBook features such as easy navigation, search, highlighting, and hyperlinking; along with features specifically designed to benefit the technical audience such as scrolling vertically and horizontally through long program code listings using the “Code View” feature and the ability to access and reuse program code through the email feature.

In addition to the fully-populated: iPhone Developer’s Library App , Pearson also offers free reader Apps that contain one sample chapter from various best-selling Pearson books, and allow customers to purchase the remaining chapters through a convenient “in-app purchase” feature. And for those IT professionals interested in pursuing certifications there are a growing list of Apps to come from Pearson, in areas such as CCNA®, CompTIA® and more.

News Facts

Apps run on the iPhone OS 3.0, iPod touch models, as well as the new Apple iPad.

  • Pearson Apps are now available through the iTunes Store® at: http://www.itunes.com.
  • Readers can: download Apps for free and sample featured chapters to see how the reader performs. If they like what they see, they can use the convenient in-app purchase option to unlock the entire application. Customers navigate the Table of Contents: black chapter listings are unlocked for FREE and red chapter listings are locked and available after purchasing the application.
  • More than 15 reader apps available now. To learn about the other applications coming soon from Pearson, visit:: http://www.informit.com/iphoneapp.

Useable Quotes

“Pearson is excited to add the iPhone/iPad Reader App to our growing suite of learning products,” said Mark L. Taub, Editor-in-Chief at Pearson Education. “Over the years, Pearson has been a leader in digital publishing. We have expanded our catalog beyond print books to include eBooks in multiple formats, robust web offerings, software simulation, video training, and now mobile applications for the iPhone-and soon other mobile platforms. Our goal is to make sure that our authors’ great content is available everywhere our customers demand it. The Pearson iPhone Reader was built smart, including features that matter to our technical customers such as Code View and more.”

The iPhone Developer’s Library app is an excellent resource for Mac and iPhone developers,” said Bob McCune, Cocoaheads Minnesota User Group. “It’s a great value in that it includes three of the top Mac and iPhone development books for less than the price of buying a single printed copy. The embedded ebook reader also has a unique code view feature that makes reading and sharing code examples much easier on the iPhone or iPad.”

App Product Information

iPhone Developer’s Library App

ISBN-10: 0-321-69502-X

ISBN-13: 978-0-321-69502-4

http://www.informit.com/title/032169502X.

The latest apps from Pearson downloadable for FREE in the iTunes Store include:

  • Effective Java
  • Mac OS X Snow Leopard in Depth
  • Microsoft Windows 7 Unleashed
  • All a Twitter
  • The Facebook Era
  • VCP Exam Cram: VMware Certified Professional: VMware Certified

For a full listing of FREE downloads, search Pearson Education in the iTunes Store or visit www.informit.com/iphoneapp.

Additional Publisher Links

http://www.informit.com/socialconnect.

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE:: PSO – News), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

Technorati Keywords: iPhone, iPad, applications, Free apps, books, mobile, ebooks, programming, MAC OS Programming, Developer, Objective-C, Cocoa, technology, Twitter, Windows, Java, Mac OS X, Facebook, VCP, VMware

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Contact

Pearson
Jamie Adams, 317-428-3012
Senior Publicist
Jamie.adams@pearson.com

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