TRENTON, New Jersey—September 13, 2011—The Pearson Foundation today launched the New Jersey GO GREEN! Challenge, a video public service announcement (PSA) competition for students designed to raise awareness among young people, educators, and policymakers about the importance of clean, renewable energy sources.
The New Jersey GO Green! Challenge is open to all Garden State residents between the ages of 13 and 18. To enter, students must produce a 30-60 second video PSA that explains the need for renewable, carbon-free energy that comes from natural resources such as sunlight, wind, rain, tides and geothermal heat.
The Grand Prize winner will receive an Apple iPad and an invitation to join New Jersey public officials and Pearson executives at the ribbon-cutting ceremony for the solar panels at Pearson’s Cranbury facility, one of the largest installations of its kind in the U.S. Two runners-up will also be chosen. The best PSA entries will be featured online at www.pearsonfoundation.org.
“More than ever, young people are using media and technology to make their voices heard,” said Pearson Foundation President and CEO Mark Nieker. “The New Jersey GO GREEN! Challenge is a great way to engage students around the challenges and opportunities of clean energy. We look forward to seeing what the Garden State’s young people produce.”
The deadline to enter the NJ GO GREEN! Challenge is October 28, 2011. To view sample PSAs, visit http://www.njgreenchallenge.org/psa
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The Pearson Foundation extends Pearson’s (NYSE:PSO) commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe. The Foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. More information on the Pearson Foundation can be found at www.pearsonfoundation.org.
Media Contact: Stacey Finkel, Stacey.finkel@pearsonfoundation.org or 703-304-1377
Pearson, the world’s leading learning company, has global reach and market-leading businesses in education, business information and consumer publishing (NYSE: PSO).
As part of its global efforts to limit the company’s impact on the environment, Pearson is investing $10 million to install solar panels at its Cranbury distribution center. This is one of the largest single-site installations of solar panels in the United States, and will be completed by the end of 2011.
Media contact: Susan Aspey, susan.aspey@pearson.com or (800) 745-8489
