Peachpit Releases Eyetracking Web Usability

New book by Best-Selling Author Jakob Nielsen and Kara Pernice examines what users see when they look at Web sites

Berkeley, CA-January 21, 2010-How do your customers see your Web site? This is one of the most fundamental questions in doing business on the Internet, and it’s one that most companies can’t answer.

In: Eyetracking Web Usability is based on one of the largest eyetracking studies in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice analyzed 1.5 million user fixations or looks on the Web, recording exactly where users looked on the screen as they performed specific tasks. Their findings on common viewing patterns will help designers, software developers, writers, editors, product managers, and advertisers understand how human eyes interact with Web sites and what will significantly improve user experience.

Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising.

“Jakob and Kara demystify eyetracking Web usability by delivering common sense and practical advice. This book is a critical tool for anyone that wants to improve how to organize and treat Web content for maximum usability and efficiency,” said Armando Gonzalez, UI Design Director, eBay.

Eyetracking Web Usability and Nielsen’s previous book,: Prioritizing Web Usability, are available at Peachpit.com, Amazon.com, Barnes & Noble, Borders, and at other retailers nationwide.: Learn more and download a sample chapter.

About The Authors

Jakob Nielsen, PhD, is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called “the world’s leading expert on Web usability” by: U.S. News and World Report and “the next best thing to a true time machine” by: USA Today. He is the author of numerous best-selling books, including: Prioritizing Web Usability and the groundbreaking: Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Kara Pernice is the managing director of Nielsen Norman Group, where she has led several global Web usability research studies on a variety of topics, such as intranets, accessibility, senior citizens, and emotion and design. She has developed and taught numerous seminars on product life cycles, field studies, usability research, and eyetracking. She has also written and published many reports on Web design and usability methods.

About Peachpit

Berkeley-based: Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized: Visual QuickStart Guide series, the design imprint: New Riders and its highly popular: Voices That Matter series, and is the publishing partner for: Adobe Press,: NAPP,: Apple Certified,: AIGA Design Press and others. Peachpit is part of Pearson, the international media company. Pearson’s primary operations also include the: Financial Times Group and the: Penguin Group. Learn more at: www.peachpit.com and: www.pearson.com.