Pearson Survey Shows High Levels of Personal Tablet, Smartphone Use in Elementary, Middle and High Schools
NEW YORK – April 29, 2013 – Nine in ten of today’s elementary, middle and high school students believe that mobile devices will change the way students learn in the future (92 percent) and make learning more fun (90 percent), according to a new study conducted by Harris Interactive and released today by Pearson. The majority (69 percent) of elementary, middle and high school students would like to use mobile devices more in the classroom.
The survey was conducted online by Harris Interactive on behalf of Pearson between January 28 and February 24, 2013 among 2,350 U.S. students, including 500 elementary school (4th-5th grade) students, 750 middle school (6th-8th grade) students, and 1,100 high school (9th – 12th grade) students. The survey also included a national sample of 1,206 college students. The survey of elementary, middle and high school students finds that more than one-third of 4th and 5th graders (36 percent), and a third of middle school students (34 percent), currently owns a tablet. Hispanic students are more likely to own a tablet than non-Hispanics (36 percent Hispanic vs. 30 percent white and 28 percent black). Black (51 percent) and Hispanic (49 percent) students are more likely to own a smartphone than white students (40 percent). Twenty-five percent of all students intend to purchase a tablet within the next six months. Forty-three percent of students own a smartphone, with older students more likely than younger students to own one (56 percent high school, 42 percent middle school, and 19 elementary).
One-third of elementary, middle and high school students said that they have used a tablet for school work this academic year (34 percent have used a full-size tablet and 32 percent have used a small tablet), and 44 percent said they have used a smartphone for school work. Among students who use a tablet for school work, more than half (52 percent) use a device that they own personally, rather than borrow from the school.
“This year’s study findings provide guidance to schools and districts around the country as they plan to integrate mobile technology into teaching and learning,” said Seth Reichlin, Ph.D., Pearson’s Senior Vice President of Market Research. “”Since the majority of students want to use mobile devices in the classroom, and because so many now own mobile devices, BYOD (bring your own device) programs and the challenge of universal access will remain a compelling topic of discussion for education leaders.”
The Pearson Student Mobile Device Survey was conducted to better understand how students use mobile technology for learning. The survey focused on how students use the mobile devices they currently own for learning, and how they would like to use those devices in the future. The survey asked students from grade 4 through college about the mobile devices that they own and intend to buy; how they currently use mobile devices for school work and how they expect to use them in the future; and their attitudes towards tablets for learning.
The study showed that how students want to use tablets in school varies by grade level. Two-thirds of elementary (76 percent) and middle school (75 percent) students say that they would like to use mobile devices more often in class, compared to 61 percent of high school students and only 43 percent of college students. Students also said that they want to do more schoolwork activities with full-size tablets rather than with small tablets. For example, 70 percent of elementary, middle and high school students want to use a full-size tablet to do homework, compared to 53 percent who want to use a small tablet for the same activity. Elementary and middle school students are more likely than high school students to want to use full-size tablets for doing homework (77 percent elementary, 72 percent middle school, 65 percent high school), while older students are more likely to want to use tablets to check class schedules (45 percent high school, 38 percent middle school, and 28 percent elementary) and take notes in class (52 percent high school, 47 percent middle school, 40 percent elementary).
“It is particularly interesting to note that as students rise to higher levels in their education the way that they rely on mobile devices to support learning changes as well,” said Shawn Mahoney, Vice President, Product Design Research and Evaluation, Assessment & Instruction, at Pearson. “While smartphones and tablets are still important tools for high school students, it appears that they are looking for more full featured productivity devices, such as laptops, to support their learning activities.”
This survey was conducted online within the United States by Harris Interactive on behalf of Pearson between January 28 and February 24, 2013 among 2,350 students, with 500 elementary school (4th-5th grade) students, 750 middle school (6th-8th grade) students, and 1,100 high school (9th – 12th grade) students. Qualified students were 8-18 year old U.S. residents who were enrolled in 4th through 12th grades. This survey was part of a larger study on 4th through 12th graders, including oversamples in Florida, Texas, California, and New York. The survey also included a national sample of 1,206 college students. Data were weighted to be representative of the 4th grade through college population in the U.S. Figures for age, sex, race/ethnicity, household income (for college students), and highest level of parental education (used as a proxy for household income for 4th through 12th graders) were weighted where necessary to bring them into line with their actual proportions in the population. All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with non-response, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100 percent response rates. These are only theoretical because no published polls come close to this ideal. Pearson will make the full methodology, including weighing variables available upon request.
Pearson, the world’s leading learning company, has global reach and market-leading businesses in education, business information and consumer publishing (NYSE: PSO).
About Harris Interactive
Harris Interactive is one of the world’s leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client’s research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients—stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.
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