iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Book Provides Apple Developers the Edge Needed to Plan, Launch, and Market Software Effectively

INDIANAPOLIS, Apr 05, 2010 — With more than 170,000 apps currently available in Apple’s App Store, and as the world awaits the iPad, it’s more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, new from Que Publishing, is the definitive guide for iPad and iPhone application developers interested in using marketing to gain exposure for their apps. The book will be available April 9.

Authored by Jeff Hughes, a veteran marketer, publisher and keynote speaker, the guide addresses the highly competitive world of apps and exactly how to gain attention for them. Getting an app approved for sale on Apple’s iTunes App Store is only the first step– and probably the easiest– in the selling process, Hughes explains. In iPhone and iPad Apps Marketing, he walks through how to outline a solid marketing plan that can drive development efforts, create competitive Apps, identify the right message, and deliver that message to the most responsive audience.

News Facts

– The book will become available for download via Safari Books Online at: http://safari.informit.com, and in Pearson’s iTunes App Store.

– The suggested retail price for the book is $24.99 U.S.

– Hughes will speak at the Voices That Matter iPhone Developers Conference April 24 and 25, 2010 in Seattle.

– Approximately 8,500 new apps are added to Apple’s App Store each month.

– There are currently more than 170,000 apps available for download via Apple’s App Store.

– Approximately 120,000 iPads were sold during the first day of pre-orders.

– According to Wikipedia, as of January 2010, Apple had sold nearly 42.5 million iPhones

About the Author

Jeffrey Hughes has more than 18 years experience in high-technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, Intel, and Novell. He is the author of 10 technology books and numerous trade press articles on technology and marketing topics.

He is the developer and lead instructor for Xcelme’s (www.xcelme.com) iPhone App Marketing, a course that has helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market. A frequent contributor to popular iPhone/iPad app sites including 148Apps.Biz, an iPhone development and news site, he has consulted for a growing number of independent developers and small companies on how to launch and market their iPhone apps. He has a BS in Marketing with a minor in Computer Science from Brigham Young University.

About Pearson

The global leader in education services and technology, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand digital library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, business and management resources in video and text formats. Pearson Education is part of Pearson, the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

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