Marketing

Engage potential students with innovative marketing

Ask yourself, “What separates our degree program from our competitors’?” You may know the answer, but for many, the differences aren’t always clear.

Marketing plays an important role in generating leads and enrolling qualified students. And in this landscape, you’ll need high-energy, talented marketers running sophisticated, state-of-the-art campaigns to succeed. That’s why we create all marketing to match your brand, vision, and voice.

We schedule and track our campaigns and communications to ensure a steady flow of predictable, high-quality enrollments. In addition to determining and addressing the target audience, we use the following tactics when marketing to college prospects:

  • Database marketing
  • Digital marketing
  • Direct response marketing
  • Email marketing
  • Online educational directories
  • Paid search
  • Pay-per-click advertising
  • Search engine optimization
  • Social media (paid & organic)
  • Traditional advertising

Effective marketing through research

Our most important work happens before any marketing campaign is created. Our creative team researches your brand and degree program, extracting the key elements that differentiate your program from your competition.

From there, we determine the exact audience for your degree and build a complementary message and marketing plan that enhances even the strongest brand. The process results in what we call a BrandDNA, and it typically yields an extraordinarily effective body of marketing materials.

All of the marketing materials we develop are subject to your approval.

Online-Program-Management-Guide

Learn how an OPM solution can strengthen your institution

Our free, comprehensive guide offers deans, provosts, and faculty insight into how to launch or expand an online program and how to choose the best partner for superior outcomes.

Download the guide