Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press

Social Media Expert Sandy Carter Provides “Patterns of Success” for Marketing Professionals

INDIANAPOLIS, Ind.—October 24, 2011—Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more dynamic, collaborative, efficient, and customer-driven. Get Bold is available for purchase worldwide in print and eBook formats.

NEWS FACTS

Carter’s proven formula for success addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and globalization. Readers will learn to:

More fully leverage internal and external networks already there
Engage customers with “integrated, interactive, and identifying” experiences
Use social techniques to streamline, extend and improve processes
Manage the risks of deeper connections with clients and employees
Analyze and socialize data to discover what’s happening and predict what’s coming

Quote

“Get Bold: Using Social Media to Create a New Type of Social Business is “a book to be embraced, studied, and implemented,” said Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

PRODUCT INFORMATION

Title: Get Bold : Usin

g Social Media to Create a New Type of Social Business
ISBN-10: 0132618311
ISBN-13: 9780132618311
Author: Sandy Carter
Publisher: IBM Press
Published: September 2011
Pages: 288
Suggested Retail Price: $14.99

About Sandy Carter

Sandy Carter is Vice President of Social Business and Collaboration Solutions, responsible for working with companies becoming Social Businesses, and evangelizing social business concepts and best practices. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. She is the author of The New Language of Business, which won the 2008 Platinum MarCom Award, and The New Language of Marketing 2.0, winner of the 2009 Silver Marketing Sherpa award.

About Pearson

Pearson (NYSE: PSO), the education, services and technology company, is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals.