Educational Assessment Business of Pearson Becomes Assessment for Learning

New Company Actively Combines Assessment, Technology and Instruction to Deliver Assessment for Learning Solutions Designed to Personalize Learning

New York, NY,: April 9, 2010 — Pearson (www.pearsoned.com), the education, technology and services company, today announced the renaming and launch of a new group established to support the growing demand for connecting assessment to student learning. Building on its heritage as a leader in the development of high quality assessments and curriculum, Pearson’s newly formed Assessment for Learning will deliver innovative assessments focused on helping teachers personalize learning for individual students.

Pearson Education Logo Kevin Brueggeman, the president of Educational Assessment for Pearson, will remain at the helm of Assessment for Learning.

“Over the past few years, the local and federal demand for innovative assessments that provide teachers with clear direction for personalizing student learning has grown exponentially,” said Brueggeman. “Our new company will focus exclusively on leveraging the power of Pearson’s expertise to develop and deliver solutions that successfully take student achievement to the next level in our nation’s schools.”

The new company’s team will be built from Pearson’s top experts in assessment, digital learning and curriculum development. Assessment for Learning will be headquartered in San Antonio, Texas.

About Pearson

Pearson (NYSE:PSO), the global leader in education and education technology, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.