Apple Unveils E-Textbook Strategy for K-12

Education Week – Jason Tomassini

20-Jan

Through a partnership with three major K-12 textbook publishers—McGraw-Hill, Pearson, and Houghton Mifflin Harcourt—Apple is offering interactive textbooks through its iBooks store at $14.99 or less. “Apple developed the software, but it’s our books and our content,” said Genevieve Shore, the chief information officer for Pearson Education, based in Upper Saddle River, N.J. Apple’s large distribution model allows those books to reach more people, Ms. Shore said, and its advanced Web development and presentation allows for a superior textbook. Ms. Shore of Pearson Education said creating content for Apple would be no different from creating any other kind of textbook content. Pearson creates the content first, then adapts it to multiple platforms, whether it’s Apple, Android, Amazon, or print.

http://www.edweek.org/ew/articles/2012/01/20/18apple.html