162 results for marketing

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    Online Marketing for Global Business

    New book from FT Press presents a framework for Internet business-to-business marketing necessary in emerging global markets New York, NY (November 2nd, 2010)-Business today is not what it was yesterday.:  There is a powerful force-the Internet-that is driving businesses to expand rapidly into global markets.:  We can send information across the globe in an instant, there is media and technology […]
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    Pearson Asks Marketing Students to (RED)efine Their Impact on the World

    Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY,: March 30, 2010 — Make a difference: that is the guiding force behind “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students across the country can help to fight AIDS in Africa. Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – […]
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    iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

    Book Provides Apple Developers the Edge Needed to Plan, Launch, and Market Software Effectively INDIANAPOLIS, Apr 05, 2010 — With more than 170,000 apps currently available in Apple’s App Store, and as the world awaits the iPad, it’s more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your […]
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    Sociable Professors

    First-of-its-Kind Survey Finds College Faculty Increasingly Using Social Media Boston, MA,: May 4, 2010 — More than 80 percent of college faculty are using social media, with more than half using these tools as part of their teaching, according to a first-of-its-kind survey, “Social Media in Higher Education.” The survey was conducted by the Babson Survey Research Group in collaboration with […]
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    Marketing Short Courses: How to Build a Short Course Business

    How is marketing different for short courses than it is for degree programs? How can the two be complementary to one another? This webinar will explore key strategies for marketing short courses and capitalizing on marketing dollars already spent for lead generation. Intended Audience: Career Colleges Concepts Addressed: marketing avenues, specific reasons why short courses would appeal to each targeted […]
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    Target Marketing on a Tight Budget

    College Administration is placing increasing emphasis and pressure on workforce development professionals to generate more enrollments, generate greater profit, and do so on an increasingly smaller budget. This webinar will provide best practices for making the most out of a small budget to accomplish institutional objectives. Concepts Addressed: profitability, target marketing, sector marketing, advertising mediums, defining and determining target market […]
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    ‘Team (RED) Snapple’ Named Winners of the 2015 Pearson-Sponsored (RED) Challenge

    Challenge Provides Undergraduates with Career Development Opportunities by Creating a Theoretical Marketing Campaign for a New (RED) Product to fight AIDS New York,  NY — Today, Pearson announced the winners of the (RED) Challenge, a collaboration between Pearson and (RED) for an experiential learning contest which provides career development opportunities for business and marketing students. Students formed teams to ideate and create […]
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    Pearson Seeks INSPI(RED) Students To Help Fight AIDS in Africa

    Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY, October 14, 2010 — Following a successful contest earlier this year, “Pearson Presents the (RED) Challenge,” is reaching out to Principles of Marketing students throughout the U.S. to help eliminate AIDS in Africa. Through “Pearson Presents the (RED) Challenge,” students are asked to create their own […]
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    Butler University’s "Save Lives at Five" Team Wins Pearson Presents the (RED)™ Challenge Contest

    Students Propose (PRODUCT)RED™ Notebooks for Campus Bookstores To Help Eliminate Aids in Africa New York, NY,: July 8, 2010 — A clever proposal to help eliminate AIDS in Africa with a new (PRODUCT)RED item targeted to college students has won a group of students at Indianapolis’s Butler University a trip to New York City to present their idea to the (RED) […]
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    Cite 2015 Event Highlights

    Returning from Orlando, host city to Cite 2015, I wanted to share some of the highlights from Pearson’s 15th annual online and blended learning conference. This year we attracted partners, customers, and colleagues from as far away as Australia, Belize, and Kuwait, both in person and for the first time virtually. Another first this year was we brought in our […]
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    Protected: Core Competencies

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    Peer Talk: Experiential Learning & The Power of Knowing Nothing

    “I don’t know what I’m doing” is one of the best things I’ve ever said. While I doubt my loved ones will put it on my tombstone, I would love it to be there, because this statement is the catalyst for my greatest successes. As I sat in the interview for my first job after graduation, my soon-to-be boss looked over […]
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    Pearson CiTE 2010: Navigating the New World of Learning

    Innovative technology and online learning conference to explore next generation learning strategies within higher education Denver, CO, April 12, 2010 — Pearson eCollege will host Pearson CiTE, a technology and online learning conference, from Monday, April 12th through Wednesday, April 14th at the Sheraton Downtown Denver Hotel in Denver, CO. Pearson CiTE 2010 is a forum for discussion and the […]
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    Protected: Presentation Archive

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    Pearson Brings Home the Gold in Premier Educational Publishing Industry Awards Program

    Four Programs Honored With 2010 Association of Educational Publishers Awards New York, NY,: June 15, 2010 — Pearson, the global leader in education, technology and services, swept the 2010 Association of Educational Publishers (AEP) Awards by coming home with four honors from the long-standing industry recognition program. Three of the company’s products were honored with Distinguished Achievement Awards and Pearson also […]
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    A Voice For College Students

    Pearson’s Student Advisory Board Provides Forum for Sharing Perspectives, Offering Feedback Boston, MA, November 3, 2010 — College readiness, the growth of online educational opportunities, e-textbooks vs. print, increasing academic competition: these are some of the critical issues facing today’s more than 18 million students enrolled in higher education across the U.S. To help them succeed academically and in life, Pearson, […]
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    Sponsors

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    New Scholarships and Mentorship Program for Phi Theta Kappa Members

    I’m excited to share a new program that fully realizes Pearson’s commitment to student success. Launching this spring in partnership with Phi Theta Kappa, The Pearson Scholarship for Higher Education promises 10 scholarships of $5,000 each to exceptional community college students who intend to continue their education at a four-year institution. The program also boasts a mentorship component, which pairs each […]
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    Pearson Partners with Becker Professional Education to Improve Employability in Accounting

    Partnership provides access to high-quality exam prep content that helps learners earn CPA credentials New York, NY — According to the U.S. Bureau of Labor Statistics, employment of accountants and auditors is expected to grow faster through 2018 than for all the occupations the bureau tracks. To meet this growing demand, Pearson has announced its partnership with Becker Professional Education, […]
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    Internationally Recognized School of Business Partners with Pearson Embanet to Launch Rigorous Online MBA

    Over 70% of institutions believe that online education is critical to their long-term strategy Chicago, IL – June 25, 2013 – Increasingly, students who need a flexible path to earning a degree are looking to online learning programs to access quality higher education. In response, higher education institutions around the country are investing in comprehensive educational services that develop and […]
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    Privacy Statement

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    Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press

    Social Media Expert Sandy Carter Provides “Patterns of Success” for Marketing Professionals INDIANAPOLIS, Ind.—October 24, 2011—Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more […]
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    (RED) Challenge: Students Define their Future Career while Helping a Great Cause

    Each spring, Pearson hosts The Pearson & (RED) Student Challenge in partnership with (RED), a non-profit organization that works with iconic brands to raise awareness and funds for the fight to end AIDS in Africa. The Challenge, now in its 13th year, provides a real-world marketing challenge for college students pursuing this field. Teams were tasked to create their own […]
  • ‘Servitization’ Meets Innovation: Pearson Joins Cambridge Service Alliance

    Last week, Pearson announced that the company is joining the Cambridge Service Alliance—a global cooperation between business and academia, located at the University of Cambridge.  We’re speaking today with Annabel Cellini, Vice President of Marketing for Pearson Learning Solutions, to get a little insight into this new partnership and what it means to Pearson. Q: What exactly is the mission […]
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    Pearson Launches Competency-Based Education Framework and Readiness Assessment for Post-Secondary Education

    Seven-step model helps institutions assess their readiness to implement CBE programs NEW YORK, NY — July 16, 2014 — As the profile of an “average” college student changes, higher education institutions are taking on new learning models to address this shift and meet the demands for affordable and flexible education. One such model is emerging, known as Competency-Based Education (CBE), […]
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    Helping Students with Emotional and Behavioral Disabilities Part 2

    In this second installment of a three-part series behavior experts, Andre Banks, M.Ed., director of client program management, and Doug Maraffa, senior client manager, both from Pearson, continue to discuss issues teachers encounter in students who have emotional and behavioral disabilities (EBD). In a survey teachers expressed what they wanted to know more about regarding how to work with EBD […]
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    Helping Students with Emotional and Behavioral Disabilities Part 1

    In this three-part series behavior experts, Andre Banks, M.Ed., director of client program management, and Doug Maraffa, senior client manager, both from Pearson, discuss issues teachers encounter in students who have emotional and behavioral disabilities (EBD). We asked teachers what they wanted to know more about regarding how to work with EBD students, and this video series addresses these questions. […]
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    Pearson’s Programs and Services for Transforming Learning Take Center Stage at ISTE 2013

    Two “Spotlight Sessions” Explore Strategies for K-12 Schools Conversion to Digital  SAN ANTONIO – June 24, 2013 – At ISTE 2013, Pearson is showcasing the powerful programs and services that will support schools as they make the conversion to digital and personalized learning for all students. This week at the premier technology event for educators from around the world, the company […]
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    Student Achievement: The Measure of Our Success

    Efficacy is a big word. We use it daily within my department. In fact, that word is part of my actual job title. What does “efficacy” really mean though when it comes to the work that we do? At the core is our genuine desire to enable and empower learner success. A lofty goal, no doubt, but less daunting with […]
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    Cisco Press Providing New Releases, Product Discounts, and Special Offers at Cisco Live 2010, Las Vegas

    Free Cert Flash Cards with Purchase and iPad™ Giveaway LAS VEGAS,: June 23, 2010 — Cisco Press will be exhibiting at: Cisco Live 2010, the premier education and training event for IT and networking professionals, from June 27-July 1 at Las Vegas’ Mandalay Bay Convention Center. During the show, Cisco Press representatives will be located in the Cisco Store and the Certification Lounge […]
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    Villanova University Collaborates with Pearson to Launch Four Online Master’s Degree Programs

    Programs meet student demand for increased access to online education VILLANOVA, PA — February 27, 2014 — To meet the demand for increased access to online graduate education programs, Villanova University and Pearson Embanet, a unit of Pearson Online Learning Services, announced today a joint effort to create four online master’s degree programs. Under the agreement, Pearson will provide a […]
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    Pearson Foundation President One of EdNET’s Best “Leaders to Watch”

    Mark Nieker Recognized as an Ed Tech Superstar New York, NY, June 03, 2011 — Members of the education community have selected Mark Nieker, president of the Pearson Foundation, one of the top "Leaders to Watch" in EdNET’s Best for 2011. This award, created by MDR and voted on by the EdNET community at large and the EdNET’s Best panelists, […]
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    The Path to Success: Q&A with Chuck Goodrich, President of Gaylor Electric

    This blog post was originally published on Breaking Ground: the NCCER Blog, and was reposted with permission. In the fall 2015 issue of The Cornerstone, out in October, we look at where some of industry’s top professionals started out and how their training led to where they are now. Construction is one of the few industries where hardworking and dedicated individuals […]
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    FT Press Launches eContent Series for Investors and Traders

    “Insights for the Agile Investor” Provides Concise Trading and Investing Strategies and Techniques NEW YORK, Jun 23, 2010 — FT Press today announced the launch of eContent series Insights for the Agile Investor (www.ftpress.com/agileinvestor), to be offered through digital imprint FT Press Delivers. Providing focused and brief insights for individual and professional investors, the series will be available via computers, […]
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    Pearson Chosen by the University of Florida to Promote UF Online’s New Bachelor’s Degree Programs

    University of Florida Expands Relationship with Pearson to Increase Access to Online Learning Opportunities GAINESVILLE, FL February 03, 2014 Pearson has expanded its relationship with the University of Florida (UF) to launch UF Online for baccalaureate degree programs. UF Online is targeted to qualified, first-time-in-college and transfer students who are seeking the rigor of the university’s degree programs in a […]
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    New Cub Scout Program Gets High Visibility at NAM!

    The new Cub Scout adventure program has launched nationwide, and garnered a lot of buzz at the BSA’s National Annual Meeting in May. Reception of the new program at NAM was extremely positive. Feedback from the booth, the Cub Scout elective, and the Cubmaster reception emphasized how happy leaders are with the new program—especially that the Cub Scout books are […]
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    Cisco Press Offering Facebook Sweepstakes and Product Discounts for Cisco Live 2011

    Event Plans Include Enter-To-Win Registration/Travel to Cisco Live 2012 and "Meet the Author Sessions" INDIANAPOLIS — Cisco Press, the official publisher of Cisco certification and networking technology materials, announced event plans today, including a 20 percent product discount at the conference bookstore, for Cisco Live 2011 in Las Vegas, Nevada. Attendees can also enter a Like Us on Facebook Sweepstakes […]
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    Pearson Foundation President One of EdNET’s Best "Leaders to Watch"

    Mark Nieker Recognized as an Ed Tech Superstar New York, NY, June 03, 2011 — Members of the education community have selected Mark Nieker, president of the Pearson Foundation, one of the top "Leaders to Watch" in EdNET’s Best for 2011. This award, created by MDR and voted on by the EdNET community at large and the EdNET’s Best panelists, […]
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    It’s time for every student to learn to code

    Recently, there has been a lot of discussion around the importance of coding in the K-12 classroom. Should it be compulsory for all students? An elective? Reserved for those students considering a computer science major in college? The answer may come down to supply and demand. According to the Bureau of Labor Statistics, by 2020, there will be 1.4 million […]
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    PEARSON ACQUIRES EMBANETCOMPASS

    Expands capacity and extends leadership to meet fast-growing demand for online learning in higher education October 16, 2012 – Pearson, the world’s leading learning company, is announcing today the acquisition of EmbanetCompass from an investor group led by Technology Crossover Ventures and Knowledge Universe, for $650m in cash. Will Ethridge, CEO of Pearson North America, said, “The acquisition of EmbanetCompass […]
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    FT Press Announces Launch of More Than 200 Titles on Apple's iBookstore

    Business & Investing Insights from Thought Leaders and Experts November 16, 2010, NEW YORK–FT Press, an imprint of Pearson, announced today the availability of over 200 titles on Apple’s iBookstore, with more to follow. The iBookstore is accessible via the free: iBooks app in the App Store, and available for the iPad, iPhone, and iPod touch. FT Press provides need-to-know content […]
  • Ensuring Quality in Online Programs: the Sloan-C Scorecard (part 2)

    In this series, we’re taking a look at an important quality scorecard used by the Sloan-Consortium.  What is it? How did it come to be? How are institutions of higher education using it to ensure quality in their online programming? I sat down with Dr. Kaye Shelton of Sloan-C to get the answers in part two of this blog series. […]
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    Behavior Matters

    We all know that behavior matters, and it can have a significant impact on a child’s academic and overall success. But behavior is complex, and identifying and implementing effective strategies for problem behaviors is a daunting task. The following resources address some of the most common behavioral struggles and provide helpful and useful information for dealing with them. Bullies and […]
  • Bay State College Weighs in on Giving Back to the Community

    Often times, the most rewarding student successes come when they give back to their communities through learning.
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    The Shift: Where Education Meets Technology

    In this inspirational podcast, Allison Cerra, author and expert about the influence of technology, shares her experience researching changes among generational cohorts, how technology is impacting problem-solving and critical thinking, and incorporating learning sciences into technology design. This is a great sneak peek of her closing keynote session at Cite, Pearson’s upcoming annual online learning conference. Here are some noteworthy […]
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    Helping Students with Emotional and Behavioral Disabilities Part 3

    In this third installment of a three-part series behavior experts, Andre Banks, M.Ed., director of client program management, and Doug Maraffa, senior client manager, both from Pearson, continue to discuss issues teachers encounter in students who have emotional and behavioral disabilities (EBD). In a survey teachers expressed what they wanted to know more about regarding how to work with EBD […]
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    Pearson Releases Report on Best Practices for Implementing Successful Online Programs at Higher Education Institutions

    Comprehensive Paper Demonstrates How Effective Online Learning Services Improve Student and Institutional Outcomes Boston, MA May 12, 2014 Online learning continues to provide unprecedented, flexible opportunities for individuals to pursue their higher education goals. To demonstrate measurable impact of online learning services, Pearson today released a report, titled, “Implementing Comprehensive Online Learning Programs that Improve Student and Institutional Outcomes in […]
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    Peer Talk: Choosing a Paint Color is a lot Like Choosing a Major

    Recently, I have been spending time with my two-year-old son, Rocco, teaching him about colors and how to paint with them. I usually take out a few large pieces of blank paper, set out all the colors of paint that we own, and we start painting. He doesn’t care about mixing colors, creating symmetrical shapes, or even painting on the […]