130 results for marketing

  • Chris Huzinec

    Online Marketing for Global Business

    New book from FT Press presents a framework for Internet business-to-business marketing necessary in emerging global markets New York, NY (November 2nd, 2010)-Business today is not what it was yesterday.:  There is a powerful force-the Internet-that is driving businesses to expand rapidly into global markets.:  We can send information across the globe in an instant, there is media and technology […]
  • Chris Huzinec

    Pearson Asks Marketing Students to (RED)efine Their Impact on the World

    Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY,: March 30, 2010 — Make a difference: that is the guiding force behind “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students across the country can help to fight AIDS in Africa. Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – […]
  • Chris Huzinec

    iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

    Book Provides Apple Developers the Edge Needed to Plan, Launch, and Market Software Effectively INDIANAPOLIS, Apr 05, 2010 — With more than 170,000 apps currently available in Apple’s App Store, and as the world awaits the iPad, it’s more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your […]
  • Chris Huzinec

    Sociable Professors

    First-of-its-Kind Survey Finds College Faculty Increasingly Using Social Media Boston, MA,: May 4, 2010 — More than 80 percent of college faculty are using social media, with more than half using these tools as part of their teaching, according to a first-of-its-kind survey, “Social Media in Higher Education.” The survey was conducted by the Babson Survey Research Group in collaboration with […]
  • Chris Huzinec

    Marketing Short Courses: How to Build a Short Course Business

    How is marketing different for short courses than it is for degree programs? How can the two be complementary to one another? This webinar will explore key strategies for marketing short courses and capitalizing on marketing dollars already spent for lead generation. Intended Audience: Career Colleges Concepts Addressed: marketing avenues, specific reasons why short courses would appeal to each targeted […]
  • Chris Huzinec

    Target Marketing on a Tight Budget

    College Administration is placing increasing emphasis and pressure on workforce development professionals to generate more enrollments, generate greater profit, and do so on an increasingly smaller budget. This webinar will provide best practices for making the most out of a small budget to accomplish institutional objectives. Concepts Addressed: profitability, target marketing, sector marketing, advertising mediums, defining and determining target market […]
  • Chris Huzinec

    Pearson Seeks INSPI(RED) Students To Help Fight AIDS in Africa

    Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY, October 14, 2010 — Following a successful contest earlier this year, “Pearson Presents the (RED) Challenge,” is reaching out to Principles of Marketing students throughout the U.S. to help eliminate AIDS in Africa. Through “Pearson Presents the (RED) Challenge,” students are asked to create their own […]
  • Chris Huzinec

    Butler University’s "Save Lives at Five" Team Wins Pearson Presents the (RED)™ Challenge Contest

    Students Propose (PRODUCT)RED™ Notebooks for Campus Bookstores To Help Eliminate Aids in Africa New York, NY,: July 8, 2010 — A clever proposal to help eliminate AIDS in Africa with a new (PRODUCT)RED item targeted to college students has won a group of students at Indianapolis’s Butler University a trip to New York City to present their idea to the (RED) […]
  • Chris Huzinec

    Pearson CiTE 2010: Navigating the New World of Learning

    Innovative technology and online learning conference to explore next generation learning strategies within higher education Denver, CO, April 12, 2010 — Pearson eCollege will host Pearson CiTE, a technology and online learning conference, from Monday, April 12th through Wednesday, April 14th at the Sheraton Downtown Denver Hotel in Denver, CO. Pearson CiTE 2010 is a forum for discussion and the […]
  • Chris Huzinec

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  • Chris Huzinec

    Peer Talk: Experiential Learning & The Power of Knowing Nothing

    “I don’t know what I’m doing” is one of the best things I’ve ever said. While I doubt my loved ones will put it on my tombstone, I would love it to be there, because this statement is the catalyst for my greatest successes. As I sat in the interview for my first job after graduation, my soon-to-be boss looked over […]
  • Chris Huzinec

    Pearson Brings Home the Gold in Premier Educational Publishing Industry Awards Program

    Four Programs Honored With 2010 Association of Educational Publishers Awards New York, NY,: June 15, 2010 — Pearson, the global leader in education, technology and services, swept the 2010 Association of Educational Publishers (AEP) Awards by coming home with four honors from the long-standing industry recognition program. Three of the company’s products were honored with Distinguished Achievement Awards and Pearson also […]
  • Chris Huzinec

    Pearson Partners with Becker Professional Education to Improve Employability in Accounting

    Partnership provides access to high-quality exam prep content that helps learners earn CPA credentials New York, NY — According to the U.S. Bureau of Labor Statistics, employment of accountants and auditors is expected to grow faster through 2018 than for all the occupations the bureau tracks. To meet this growing demand, Pearson has announced its partnership with Becker Professional Education, […]
  • Chris Huzinec

    A Voice For College Students

    Pearson’s Student Advisory Board Provides Forum for Sharing Perspectives, Offering Feedback Boston, MA, November 3, 2010 — College readiness, the growth of online educational opportunities, e-textbooks vs. print, increasing academic competition: these are some of the critical issues facing today’s more than 18 million students enrolled in higher education across the U.S. To help them succeed academically and in life, Pearson, […]
  • Chris Huzinec

    Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press

    Social Media Expert Sandy Carter Provides “Patterns of Success” for Marketing Professionals INDIANAPOLIS, Ind.—October 24, 2011—Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more […]
  • Chris Huzinec

    New Scholarships and Mentorship Program for Phi Theta Kappa Members

    I’m excited to share a new program that fully realizes Pearson’s commitment to student success. Launching this spring in partnership with Phi Theta Kappa, The Pearson Scholarship for Higher Education promises 10 scholarships of $5,000 each to exceptional community college students who intend to continue their education at a four-year institution. The program also boasts a mentorship component, which pairs each […]
  • Chris Huzinec

    Internationally Recognized School of Business Partners with Pearson Embanet to Launch Rigorous Online MBA

    Over 70% of institutions believe that online education is critical to their long-term strategy Chicago, IL – June 25, 2013 – Increasingly, students who need a flexible path to earning a degree are looking to online learning programs to access quality higher education. In response, higher education institutions around the country are investing in comprehensive educational services that develop and […]
  • ‘Servitization’ Meets Innovation: Pearson Joins Cambridge Service Alliance

    Last week, Pearson announced that the company is joining the Cambridge Service Alliance—a global cooperation between business and academia, located at the University of Cambridge.  We’re speaking today with Annabel Cellini, Vice President of Marketing for Pearson Learning Solutions, to get a little insight into this new partnership and what it means to Pearson. Q: What exactly is the mission […]
  • Chris Huzinec
  • Chris Huzinec

    FT Press Launches eContent Series for Investors and Traders

    “Insights for the Agile Investor” Provides Concise Trading and Investing Strategies and Techniques NEW YORK, Jun 23, 2010 — FT Press today announced the launch of eContent series Insights for the Agile Investor (www.ftpress.com/agileinvestor), to be offered through digital imprint FT Press Delivers. Providing focused and brief insights for individual and professional investors, the series will be available via computers, […]
  • Chris Huzinec

    Pearson’s Programs and Services for Transforming Learning Take Center Stage at ISTE 2013

    Two “Spotlight Sessions” Explore Strategies for K-12 Schools Conversion to Digital  SAN ANTONIO – June 24, 2013 – At ISTE 2013, Pearson is showcasing the powerful programs and services that will support schools as they make the conversion to digital and personalized learning for all students. This week at the premier technology event for educators from around the world, the company […]
  • Chris Huzinec

    Villanova University Collaborates with Pearson to Launch Four Online Master’s Degree Programs

    Programs meet student demand for increased access to online education VILLANOVA, PA — February 27, 2014 — To meet the demand for increased access to online graduate education programs, Villanova University and Pearson Embanet, a unit of Pearson Online Learning Services, announced today a joint effort to create four online master’s degree programs. Under the agreement, Pearson will provide a […]
  • Chris Huzinec

    Pearson Chosen by the University of Florida to Promote UF Online’s New Bachelor’s Degree Programs

    University of Florida Expands Relationship with Pearson to Increase Access to Online Learning Opportunities GAINESVILLE, FL February 03, 2014 Pearson has expanded its relationship with the University of Florida (UF) to launch UF Online for baccalaureate degree programs. UF Online is targeted to qualified, first-time-in-college and transfer students who are seeking the rigor of the university’s degree programs in a […]
  • Chris Huzinec

    Cisco Press Providing New Releases, Product Discounts, and Special Offers at Cisco Live 2010, Las Vegas

    Free Cert Flash Cards with Purchase and iPad™ Giveaway LAS VEGAS,: June 23, 2010 — Cisco Press will be exhibiting at: Cisco Live 2010, the premier education and training event for IT and networking professionals, from June 27-July 1 at Las Vegas’ Mandalay Bay Convention Center. During the show, Cisco Press representatives will be located in the Cisco Store and the Certification Lounge […]
  • Chris Huzinec

    Pearson Foundation President One of EdNET’s Best “Leaders to Watch”

    Mark Nieker Recognized as an Ed Tech Superstar New York, NY, June 03, 2011 — Members of the education community have selected Mark Nieker, president of the Pearson Foundation, one of the top "Leaders to Watch" in EdNET’s Best for 2011. This award, created by MDR and voted on by the EdNET community at large and the EdNET’s Best panelists, […]
  • Chris Huzinec

    Pearson Launches Competency-Based Education Framework and Readiness Assessment for Post-Secondary Education

    Seven-step model helps institutions assess their readiness to implement CBE programs NEW YORK, NY — July 16, 2014 — As the profile of an “average” college student changes, higher education institutions are taking on new learning models to address this shift and meet the demands for affordable and flexible education. One such model is emerging, known as Competency-Based Education (CBE), […]
  • Chris Huzinec

    Pearson Foundation President One of EdNET’s Best "Leaders to Watch"

    Mark Nieker Recognized as an Ed Tech Superstar New York, NY, June 03, 2011 — Members of the education community have selected Mark Nieker, president of the Pearson Foundation, one of the top "Leaders to Watch" in EdNET’s Best for 2011. This award, created by MDR and voted on by the EdNET community at large and the EdNET’s Best panelists, […]
  • Chris Huzinec

    PEARSON ACQUIRES EMBANETCOMPASS

    Expands capacity and extends leadership to meet fast-growing demand for online learning in higher education October 16, 2012 – Pearson, the world’s leading learning company, is announcing today the acquisition of EmbanetCompass from an investor group led by Technology Crossover Ventures and Knowledge Universe, for $650m in cash. Will Ethridge, CEO of Pearson North America, said, “The acquisition of EmbanetCompass […]
  • Chris Huzinec

    FT Press Announces Launch of More Than 200 Titles on Apple's iBookstore

    Business & Investing Insights from Thought Leaders and Experts November 16, 2010, NEW YORK–FT Press, an imprint of Pearson, announced today the availability of over 200 titles on Apple’s iBookstore, with more to follow. The iBookstore is accessible via the free: iBooks app in the App Store, and available for the iPad, iPhone, and iPod touch. FT Press provides need-to-know content […]
  • Ensuring Quality in Online Programs: the Sloan-C Scorecard (part 2)

    In this series, we’re taking a look at an important quality scorecard used by the Sloan-Consortium.  What is it? How did it come to be? How are institutions of higher education using it to ensure quality in their online programming? I sat down with Dr. Kaye Shelton of Sloan-C to get the answers in part two of this blog series. […]
  • Chris Huzinec

    Cisco Press Offering Facebook Sweepstakes and Product Discounts for Cisco Live 2011

    Event Plans Include Enter-To-Win Registration/Travel to Cisco Live 2012 and "Meet the Author Sessions" INDIANAPOLIS — Cisco Press, the official publisher of Cisco certification and networking technology materials, announced event plans today, including a 20 percent product discount at the conference bookstore, for Cisco Live 2011 in Las Vegas, Nevada. Attendees can also enter a Like Us on Facebook Sweepstakes […]
  • Chris Huzinec

    Pearson Releases Report on Best Practices for Implementing Successful Online Programs at Higher Education Institutions

    Comprehensive Paper Demonstrates How Effective Online Learning Services Improve Student and Institutional Outcomes Boston, MA May 12, 2014 Online learning continues to provide unprecedented, flexible opportunities for individuals to pursue their higher education goals. To demonstrate measurable impact of online learning services, Pearson today released a report, titled, “Implementing Comprehensive Online Learning Programs that Improve Student and Institutional Outcomes in […]
  • Bay State College Weighs in on Giving Back to the Community

    Often times, the most rewarding student successes come when they give back to their communities through learning.
  • Chris Huzinec

    The Shift: Where Education Meets Technology

    In this inspirational podcast, Allison Cerra, author and expert about the influence of technology, shares her experience researching changes among generational cohorts, how technology is impacting problem-solving and critical thinking, and incorporating learning sciences into technology design. This is a great sneak peek of her closing keynote session at Cite, Pearson’s upcoming annual online learning conference. Here are some noteworthy […]
  • Cracking the Literacy Code Together

    It’s difficult for me to imagine the frustration of not being able to read a newspaper headline or a note written by my daughter. For 800 million people illiteracy is a sad and limiting reality.
  • Chris Huzinec

    Conference Buzz: Pearson & Customers Head to Innovations 2013

    Next week, several dedicated members of the Pearson community, and our customers, will be presenting and sharing findings and experiences from around the world of education at the Innovations 2013 Conference in Dallas, TX.  From social media in the classroom, to student data & analytics, Innovations 2013 promises to be a memorable event and we are proud to be a […]
  • Ensuring Quality in Online Programs: The Sloan-C Scorecard (Part 1)

    In this series, we’re taking a look at an important quality scorecard used by the Sloan-Consortium.  What is it? How did it come to be? How are institutions of higher education using it to ensure quality in their online programming? I sat down with Dr. Kaye Shelton of Sloan-C to get the answers in part one of this blog series. […]
  • Chris Huzinec

    Twitter Roundup: Last Month’s Best Education Tweets

    Twitter is always an excellent resource to find great articles within the education field. For this post, I searched some of education’s most popular hashtags- #edchat, #edtech, and#lrnchat- to provide you with some highlights from last month’s Twitter feed. Here are some of the more interesting and informative articles I came across: “Education Technology Success Stories”- This article, written by Darrell M. […]
  • Chris Huzinec

    Pearson Canada and Destination Imagination Launch 21st Century Learning Alliance

    CHERRY HILL, NJ and TORONTO, ON– Destination Imagination and Pearson Canada announce a 21st Century Learning alliance to develop Destination Imagination: Classroom Edition for Canadian schools. Destination Imagination: Classroom Edition is designed to engage students in grades 3 to 9 in a positive learning environment through Challenges. These are rich cross-curricular problem-solving opportunities that foster the development of social and […]
  • Chris Huzinec

    Startl Announces “Design Boost Series” for Fall 2010, Sponsored by The Pearson Foundation

    Immersive mobile learning boot camp brings education experts together with next- generation of educational innovators; Early-stage technology companies for learning encouraged to apply June 24, 2010 — Startl (http://www.startl.org) today announced the application process for its second Design Boost, to be held in the San Francisco Bay Area, November 10-14 2010. Like Startl’s March 2010 Design Boost, the November 2010 […]
  • Chris Huzinec

    We Give Books Receives Association of Educational Publishers’ 2011 Beacon Award

    Pearson Foundation and Penguin Recognized for Increasing Public Awareness of Importance of Reading and Giving WASHINGTON, D.C. (June 23, 2011) — At its annual conference, the Association of Educational Publishers (AEP) awarded the prestigious Beacon Award for Excellence in Education Marketing to We Give Books, the philanthropic digital literacy initiative created by the Pearson Foundation and Penguin. AEP honored We […]
  • Chris Huzinec

    The National Recruitment Office for General Practice Training Appoints Pearson VUE to Deliver Computer-Based Testing for Trainee Doctors

    London, U.K., November 9, 2010 – The National Recruitment Office for General Practice Training (NRO), the body which co-ordinates recruitment to General Practice Specialty Training programmes in the UK, has selected Pearson VUE to deliver Stage Two of the selection process involving the delivery of a computer-based assessment. Following the successful delivery of two pilots, the NRO selected Pearson VUE’s […]
  • Chris Huzinec

    PEOPLECERT Selects Pearson VUE to Deliver On-Demand High-Stakes Global Testing

    London, U.K., September 1, 2010 – PEOPLECERT – a rapidly growing personnel certification body with dynamic presence in the global market – has contracted Pearson VUE to deliver on-demand high-stakes global testing. Headquartered in Athens, Greece, PEOPLECERT manages a wide portfolio of certification schemes, ranging from IT and language assessment to management systems and vocational qualifications. The body also represents […]
  • Chris Huzinec

    The Waste Management Industry Training and Advisory Board Partners with Pearson VUE to Enable UK-wide Test Delivery via Computer-Based Testing

    London, U.K., November 15, 2010 – The Waste Management Industry Training and Advisory Board (WAMITAB) has signed an exclusive five-year contract with Pearson VUE to deliver the Continuing Competence element of its Operator Competence Scheme via computer-based testing. WAMITAB is the awarding organisation for the waste management industry in England, Wales and Northern Ireland and is a joint awarding body […]
  • Chris Huzinec

    Bradley University Partners with Pearson to Launch Online Degree Programs in Nursing and Counseling

    Chicago, IL – To meet the growing demand for online graduate education programs, Bradley University and Pearson announced today a joint effort to create five online degree programs in nursing and counseling. Through the partnership, Pearson will provide a full suite of student support and retention services, course development and design, faculty support, marketing, recruitment, and helpdesk services. Bradley is […]
  • Chris Huzinec
  • Chris Huzinec

    HAAD to Develop New Professional Exams with Pearson VUE

    London, U.K., February 25, 2010 – The Health Authority of Abu Dhabi (HAAD) has signed a contract with computer-based testing and assessment company, Pearson VUE, for item development for its Pharmacy and Nursing Licensure programmes. The new contract follows the awarding by HAAD in mid-2009 to Pearson VUE of a contract for transitioning HAAD’s licensure examination programme to computer-based delivery. […]
  • Chris Huzinec

    AppSense Selects Pearson VUE to Deliver Assessment for its Certification Programme for User Virtualization via Computer-Based Testing

    London, U.K., January 12, 2011 – Pearson VUE has entered into an exclusive partnership with AppSense, the leading provider of user virtualization solutions, to ensure assessment delivery for its comprehensive Certification Programme via computer-based testing. User virtualization enables companies to ensure a seamless and fully personalised user experience across all desktop platforms, delivery technologies and devices. This is achieved through […]
  • Chris Huzinec

    Startl Announces "Design Boost Series" for Fall 2010, Sponsored by The Pearson Foundation

    Immersive mobile learning boot camp brings education experts together with next- generation of educational innovators; Early-stage technology companies for learning encouraged to apply June 24, 2010 — Startl (http://www.startl.org) today announced the application process for its second Design Boost, to be held in the San Francisco Bay Area, November 10-14 2010. Like Startl’s March 2010 Design Boost, the November 2010 […]
  • Chris Huzinec

    The Bar Standards Board Selects Pearson VUE to Deliver Pilot for its First Computer-Based Aptitude Test

    London, U.K., October 18, 2010 – The Bar Standards Board (BSB) has selected Pearson VUE to deliver a computer-based pilot of its Aptitude Test for candidates planning to undertake the Bar Professional Training Course (BPTC). Established by the Bar Council in 2006, the BSB regulates barristers called to the Bar in England and Wales and is responsible for setting education […]