Search

Results for: 'marketing'


Online Marketing for Global Business

New book from FT Press presents a framework for Internet business-to-business marketing necessary in emerging global markets New York, NY (November 2nd, 2010)-Business today is not what it was yesterday.:  There is a powerful force-the Internet-that is driving businesses to expand rapidly into global markets.:  We can send information across the globe in an instant, there is media and technology at our fingertips, and we can virtually be in the … Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Pearson Asks Marketing Students to (RED)efine Their Impact on the World

Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY,: March 30, 2010 — Make a difference: that is the guiding force behind “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students across the country can help to fight AIDS in Africa. Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – Michael R. Solomon, Greg W. Marshall, El… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

Book Provides Apple Developers the Edge Needed to Plan, Launch, and Market Software Effectively INDIANAPOLIS, Apr 05, 2010 — With more than 170,000 apps currently available in Apple’s App Store, and as the world awaits the iPad, it’s more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, new from Que Publishing, is the definitive gui… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Sociable Professors

First-of-its-Kind Survey Finds College Faculty Increasingly Using Social Media Boston, MA,: May 4, 2010 — More than 80 percent of college faculty are using social media, with more than half using these tools as part of their teaching, according to a first-of-its-kind survey, “Social Media in Higher Education.” The survey was conducted by the Babson Survey Research Group in collaboration with New Marketing Labs and Pearson, a gl… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Butler University’s "Save Lives at Five" Team Wins Pearson Presents the (RED)™ Challenge Contest

Students Propose (PRODUCT)RED™ Notebooks for Campus Bookstores To Help Eliminate Aids in Africa New York, NY,: July 8, 2010 — A clever proposal to help eliminate AIDS in Africa with a new (PRODUCT)RED item targeted to college students has won a group of students at Indianapolis’s Butler University a trip to New York City to present their idea to the (RED) team. Sponsored by Pearson, the authors of Marketing: Real People, Real … Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Pearson Seeks INSPI(RED) Students To Help Fight AIDS in Africa

Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students New York, NY, October 14, 2010 – Following a successful contest earlier this year, “Pearson Presents the (RED) Challenge,” is reaching out to Principles of Marketing students throughout the U.S. to help eliminate AIDS in Africa. Through “Pearson Presents the (RED) Challenge,” students are asked to create their own marketing plan for… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Pearson Brings Home the Gold in Premier Educational Publishing Industry Awards Program

…with four honors from the long-standing industry recognition program. Three of the company’s products were honored with Distinguished Achievement Awards and Pearson also earned a Beacon Award for excellence in education marketing. For more than four decades, the AEP Awards have honored outstanding resources for teaching and learning, such as the premier offerings from Pearson honored this year. One of the largest and longest running recogn… Continue reading

Category — News Releases, PreK-12
Related Topics — , , , , , ,

Pearson CiTE 2010: Navigating the New World of Learning

…, National and Chief Technology Officer, Microsoft Corporation Phil Hill, Executive Vice President, Delta Initiative Petermax Miller, Motivational Speaker and Author of Unstoppable Attitude Mike Moran, Author of Search Engine Marketing, Inc. and Do it Wrong Quickly: How the Web Changes the Old Marketing Rules Mary Lou Roberts, Author of Internet Marketing: Integrating Online and Offline Strategies and Direct Marketing Management, 2nd ed Pearson … Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , ,

Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press

Social Media Expert Sandy Carter Provides “Patterns of Success” for Marketing Professionals INDIANAPOLIS, Ind.—October 24, 2011—Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more dynamic, collaborative,… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , , , ,

Internationally Recognized School of Business Partners with Pearson Embanet to Launch Rigorous Online MBA

…on and research and is one of 12 colleges and schools at the University of Maryland, College Park. The online MBA will offer specializations in the areas of Finance, Accounting, Information Systems and Business Analytics, and Marketing. With a faculty that is consistently ranked in the top 10 by the Financial Times and Bloomberg Businessweek, this program will give students experiential learning opportunities through Action Learning Projects. The… Continue reading

Category — Higher Education, News Releases, Professional
Related Topics — , , , ,

A Voice For College Students

…t into how business decisions are made. “The Student Advisory Board provides us with an invaluable way to connect and stay in touch with college students throughout the U.S. and Canada,” said Sandi Kirshner, Chief Marketing Officer of Pearson Higher Education. “Their insights into the concerns and needs of students on campus, combined with their innovative ideas and suggestions regarding Pearson’s products and programs, be… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

FT Press Announces Launch of More Than 200 Titles on Apple's iBookstore

… iBooks app in the App Store, and available for the iPad, iPhone, and iPod touch. FT Press provides need-to-know content in the areas of Business, Investing, Personal Finance, Human Resources, Management & Leadership, and Marketing & Social Media. Authors include world renowned business thought leaders and finance experts such as Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Mich… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Cisco Press Providing New Releases, Product Discounts, and Special Offers at Cisco Live 2010, Las Vegas

…e. Usable Quotes “We are excited to be at Cisco Live once again to introduce a line-up of new learning and certification resources and special offers for the Cisco community,” said Kourtnaye Sturgeon, Director of Marketing at Cisco Press. “In addition to introducing the new products released for Cisco Live, we’ll have the opportunity to demonstrate some of the new video training, web- and application-based resources Cisco… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Pearson Foundation President One of EdNET’s Best "Leaders to Watch"

…education event for leaders in the education market; and the EdNET News Alert, the free weekly e-newsletter, all owned and operated by MDR. About MDR For more than 40 years, MDR has been the market’s first choice for marketing information and services for the K-12, higher education, library, early childhood, and related education markets. Powered by the most complete, current, and accurate education databases available in the industry… Continue reading

Category — News Releases, Pearson Foundation
Related Topics — , , , , , , ,

FT Press Launches eContent Series for Investors and Traders

…g “To earn consistent trading profits in this especially challenging market, investors need to continuously educate themselves on the best trading strategies and techniques available,” stated Julie Phifer, Senior Marketing Manager at FT Press. “Insights for the Agile Investor gives traders short-form content that’s focused on particular asset classes and trading methods. The insights are easily accessible on e-reading dev… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Pearson’s Programs and Services for Transforming Learning Take Center Stage at ISTE 2013

…eaching and learning and how an effective 1:1 model can support the change of practice and culture necessary to implement a digital conversion. Panelists include Larry Singer, Pearson’s executive vice president, K12 Sales and Marketing; Anthony Salcito, Microsoft’s vice president, Worldwide Education; Eileen Lento, Intel’s director, Education Marketing and Strategy; Jon Phillips, Dell’s managing director, Global Education Strategy & Solutions… Continue reading

Category — Corporate, News Releases
Related Topics — , , , , , , , , , , , ,

Cisco Press Offering Facebook Sweepstakes and Product Discounts for Cisco Live 2011

…Firewall, IPS, Anti-X, and VPN Adaptive Security Appliance (ISBN 13: 9781587058196) Useable Quotes "Cisco Live is a great opportunity to meet colleagues, network, and exchange ideas," said Dan Powell, Marketing Manager, Cisco Press. "We are excited to be able to sponsor a trip to next year’s conference, and look forward to connecting with current and new Cisco Press customers at this yea… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

PEARSON ACQUIRES EMBANETCOMPASS

…e serve with innovative and proven programs.” EmbanetCompass is a leader in online services with strong growth, customer satisfaction and student retention.  They develop customized technology platforms and services including marketing, recruitment, retention services, instructional design, and course development for non-profit colleges and universities.  The company partners with such respected institutions as Vanderbilt University, University o… Continue reading

Category — News Releases
Related Topics — , , , , ,

Villanova University Collaborates with Pearson to Launch Four Online Master’s Degree Programs

…rning Services, announced today a joint effort to create four online master’s degree programs. Under the agreement, Pearson will provide a full suite of student support and retention services, instructional design assistance, marketing, recruitment and helpdesk services. The new programs, to be launched in Fall 2014, will include: Master of Business Administration (M.B.A.) —Villanova School of Business Master of Science in Analytics (M.S.A.) —Vi… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , ,

Pearson Chosen by the University of Florida to Promote UF Online’s New Bachelor’s Degree Programs

…he university’s degree programs in a flexible online environment. Through the relationship, Pearson will grow enrollment and provide support to the university with technology, e-Textbooks (if instructors request), recruitment marketing, enrollment management, student support and retention services, as well as support for research in UF’s Online Research Institute. UF will maintain ownership of all decisions related to curricula, faculty, admissio… Continue reading

Category — Higher Education, News Releases
Related Topics — , ,

College Faculty Survey Finds Their Use of Social Media Has Evolved

…e collaborated with the Babson Survey Research Group. Our goal is to help broaden the understanding of how the use of social media in teaching and learning can benefit both faculty and students,” said Hester Tinti-Kane, VP of Marketing, Social Media Strategy and Research, Pearson. The complete report and infographic for the 2012 study, “How Today’s Higher Education Faculty Use Social Media,” are available as a free download at http://www.pearsonl… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , ,

Connections Education, Leading Virtual Education Provider, Honored with Multiple Awards for Curriculum Excellence

… critical reading skills by analyzing a wide range of written materials, while also drafting increasingly complex texts themselves. The AEP also honored Connections Education with its 2012 Beacon Award recognizing outstanding marketing of educational products, for its 2011–12 Program Guide. The EDDIE Awards recognize innovative and content-rich programs and websites that augment the classroom curriculum and improve teacher productivity, providing… Continue reading

Category — News Releases, PreK-12
Related Topics — , , , , , ,

Lt. Governor Guadagno and Mayor Zimmer Announce Pearson, the World’s Leading Learning Company, Will Relocate Professional and Technology Jobs to SJP Properties’ Waterfront Corporate Center III in Hoboken, N.J.

…itects, the building has unparalleled New York City and Hudson River views, and features flexible, highly efficient floor plates. Of the additional space, 25,000 square feet has been allocated for retail use; SJP is currently marketing the remaining availabilities. Richard Berzine and Robert DeAngelis of Richard Berzine & Company, along with Jones Lang LaSalle Managing Director Dan Loughlin, Executive Vice President James Montanari and Vice… Continue reading

Category — Corporate, News Releases
Related Topics — , , , ,

We Give Books Receives Association of Educational Publishers’ 2011 Beacon Award

Pearson Foundation and Penguin Recognized for Increasing Public Awareness of Importance of Reading and Giving WASHINGTON, D.C. (June 23, 2011) — At its annual conference, the Association of Educational Publishers (AEP) awarded the prestigious Beacon Award for Excellence in Education Marketing to We Give Books, the philanthropic digital literacy initiative created by the Pearson Foundation and Penguin. AEP honored We Give Books for increasi… Continue reading

Category — News Releases, Pearson Foundation
Related Topics — , , , , , ,

CollegeAmerica Services, Inc. Selects Pearson To Increase Access To Online Learning

…ca Services, Inc. (CASI), today announced that Pearson LearningStudio has been selected as the new online learning provider for the four higher education institutions under the CASI umbrella. CASI is a provider of management, marketing and administrative services to Stevens-Henager College, CollegeAmerica, California College San Diego and Independence University. The four colleges serve students at 23 campuses throughout Arizona, California, Colo… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Pearson and Apple team on iBooks 2

The Arizona Republic Feb. 12 In January, Apple introduced a new product, iBooks 2 for iPad, featuring interactive digital textbooks complete with animation, 3D objects and videos. “With iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. Much of the development of th… Continue reading

Category — Media Coverage, The Arizona Republic
Related Topics — , , , , , ,

Pearson Canada Announces New Partnership with ASCD

…de with provinces, districts, teachers, students, and parents to ensure that every child is prepared for a post-secondary education and career (NYSE: PSO). www.pearsoncanada.ca Contacts Pearson Canada: Anne-Marie Scullion, VP Marketing Field Services T 1-416-386-3465 or email ASCD: Stephen Wakefield, Director of Communications T 1-703-575-5764 or email Related articles ASCD and Pearson Partner with Renowned Education Researcher to Create Leaders… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , ,

California State University Selects Pearson to Launch Cal State Online

… learning management system with advanced data analytics to monitor student performance and learning outcomes; the EQUELLA digital content repository; course development and instructional design services; and lead generation, marketing and enrollment services. In addition, Cal State Online will use Pearson’s academic training and consulting services to provide additional support to instructors. “Increasingly, students pursuing higher education to… Continue reading

Category — Higher Education, News Releases
Related Topics — , , ,

Personalized learning site Alleyoop boosts science content with NASA, Nat Geo

…ith customized and gamified interactive subject-based content, wants to inspire future STEM leaders. “We think science is a really interesting way to start embedding some of the 21st century skills,” said Gerard LaFond, VP of marketing for Pearson Education, adding that it provides students with complex situations, the opportunity to apply the scientific methods, and a chance to deepen critical thinking skills. http://gigaom.com/2012/08/16/person… Continue reading

Category — Gigaom, Media Coverage
Related Topics — , , , ,

Pearson To Host Leading Researchers and Practitioners from across Higher Education at Social Media Teaching and Learning Conference

…University of New Hampshire ·Rey Junco, Harvard Berkman Center for Internet and Society ·Eric Gordon, Emerson College ·Mike Moran, Chief Strategist, Converseon ·Jeff Seaman, Babson Survey Research Group ·Hester Tinti-Kane, VP Marketing, Social Media Strategy and Research, Pearson ·Jeff Borden, VP of Instruction & Academic Strategies, Pearson WHAT: One-day conference for educators, instructional designers, deans of academic technology, chief i… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , ,

Pearson Sees Continued Growth and Expansion of Higher Education Online Learning Programs

…uality, rigorous and drive student achievement. As the leading provider of educational services for fully online degree programs, Pearson’s online services and support are extensive. These include market research, recruitment marketing and retention, student support services, course design and development, access to materials developed for the online modality by leading subject matter experts, faculty development, and cloud-based learning managem… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , ,

New Survey: College Faculty Increasingly Use Social Media for Teaching and in Professional, Personal lives

…ive uses of technologies for teaching and learning, the faster we can adopt these new practices, facilitate their proliferation across higher education, and increase student success,” said Hester Tinti-Kane, Vice President of Marketing and Social Media Strategy, Pearson. “Pearson conducts this research to help us better understand the use of social media for teaching, so we’re able to incorporate more effective social capabilities across our lear… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , ,

Pearson Launches 21 New Online Career Technical Education (CTE) Courses for Students in Grades 9-12

…ice Management     Business Information Systems     Business Law     Introduction to Criminal Justice     Introduction to Homeland Security     Introduction to Medical Assisting     Introduction to Sociology     Principles of Marketing     Research Methods Courses include engaging multi-media content, personalized study guides, interactive exercises, and more. According to the National Center for Education Services, some 14 million students are … Continue reading

Category — News Releases, PreK-12
Related Topics — , , , ,

Pearson Joins “Hour of Code” Campaign to Promote Computer Science Education

…An understanding of coding can provide a strong foundation for many degrees and career paths, including computer science, where there are three times more computing jobs than graduates,” said Annabel Cellini, SVP of Strategic Marketing, Pearson Learning Solutions. “As part of Pearson’s commitment to the Hour of Code campaign and our mission to be Always Learning, we’re encouraging all of our employees to take part in coding activities for o… Continue reading

Category — Corporate, News Releases
Related Topics — , , ,

Pearson Partners with Big Think to Increase Access to Video-based Learning Content

…h student will have a unique log-in allowing them to access the collections located on a customized Pearson-Big Think portal via the internet, anytime, anywhere. The videos cover topics ranging from innovation, leadership and marketing, to practical methods of improving attention spans, memory, motivation, and willpower. Additionally, Pearson customers can create a customized solution by choosing from thousands of videos available from Big Think,… Continue reading

Category — Higher Education, News Releases
Related Topics — , , ,

Pearson Announces Winners of Student Coding Contest

…the merits of each application and returned with the results. To view a short video of the students who participated in the Pearson Student Coding Contest, visit http://www.youtube.com/watch?v=XN-XmJayyzM. Pearson’s Strategic Marketing Manager, Higher Education, Yez Alayan, said: “Only two percent of students in the U.S. are currently studying computer programming. If we triple that to six percent, we’d close the gap between students and jo… Continue reading

Category — Higher Education, News Releases
Related Topics — , ,

Edtech startups graduate from the Pearson Catalyst for Education accelerator program with “first class” honors.

…and apply them in realistic ways in a simulated space.Moving forward, Spongelab plans to further develop its platform technology. Ace Learning Company, an institutional and publisher platform, as well as a direct-to-student marketing website powered by LearningAce.com. (Los Gatos, California, U.S.A.) Catalyst challenge: Premium content as a service Biggest achievement: Ace Learning Company worked closely with a leading MOOC to create a content… Continue reading

Category — News Releases

Boy Scouts of America Reimagines Educational Programs for Born-Digital Scouts

…unteer unit leaders. “The BSA is an iconic American brand that has been around for a long time, and because of that, many people have outdated perceptions of who we are,” said Stephen Medlicott, the BSA’s national director of Marketing. “We partnered with Pearson because as the largest provider of educational technology products and services, we knew they could help us bring our brand into a more modern light and reignite interest from both our y… Continue reading

Category — Corporate, News Releases
Related Topics — , , ,

Pearson Canada and Destination Imagination Launch 21st Century Learning Alliance

…ia Contacts: Destination Imagination: Andrew Bowen, APR, President Clearview Communications + PR Inc. Office: 813-374-3735 ab@clearviewcom.com www.destinationimagination.org Pearson Canada: Anne-Marie Scullion Vice President, Marketing Field Services School Division 416-386-3465 anne-marie.scullion@pearsoned.com www.pearsoncanada.ca zp8497586rq … Continue reading

Category — News Releases, PreK-12
Related Topics — , , ,

More Than Two Million People Break World Reading Record to Combat Nation's Early Education Crisis

…art’s Read for the Record by the following: NATIONAL PARTNERS: Pearson Foundation, Presenting Sponsor; Penguin Young Readers Group, Official Book Publisher; We Give Books, National Campaign Partner; 77kids by American Eagle, Marketing Partner. MEDIA PARTNERS: NBC’s TODAY Show; Univision, Spanish Language Media Partner. MAJOR METRO AREA SPONSORS: Bloomberg, New York City Sponsor; Bright Horizons, Chicago Sponsor; Chase, New York City Sponsor; Geo… Continue reading

Category — News Releases, Pearson Foundation
Related Topics — , , , , , , ,

New Study Reveals U.S. Students Believe Strongly That Mobile Devices Will Improve Education

… foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services… Continue reading

Category — News Releases, PreK-12
Related Topics — , , , , ,

Pearson Wins Three 2011 Software & Information Industry Association CODiE Awards

…ion technology. This year’s 30 education CODiE winners were selected from more than 425 nominations. "Technology is transforming learning for students of all ages and abilities," said Gary June, Chief Global Marketing Officer at Pearson. "We are honored to receive this recognition from our peers at the SIIA, as it reinforces our strategy of investing in and leveraging technology for learning solutions that are proven to … Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Startup Weekend Announces Global Education Partnership with Pearson

…mote innovation and encourage the next generation of education-related startups, Startup Weekend Education events add teachers, professors and other education experts to the carefully balanced mix of designers, developers and marketing participants. Khalid Smith, Education Leader of Startup Weekend, says: “Adding Pearson to our amazing roster of sponsors for Startup Weekend Education, which includes Grockit, the Bill and Melinda Gates Foundation … Continue reading

Category — Higher Education, News Releases
Related Topics — , ,

Pearson Buys EmbanetCompass for $650 Million in Education Push

…mes newspaper and owner of the Penguin book publisher, has been expanding its education business to counter stagnating sales of print products. EmbanetCompass provides services such as learning program design and development, marketing and student recruitment, faculty training and support, data-driven student retention and learning analytics as well as counseling, tutoring and mentoring of students. http://www.bloomberg.com/news/2012-10-16/pearso… Continue reading

Category — Bloomberg, Media Coverage
Related Topics — , , , ,

The European Federation of Schools Selects Pearson VUE to Deliver Assessment via Computer-Based Testing

…7;s record of delivering prestigious global assessment and are confident that our partnership will help the EUBAT to become an internationally recognised and respected test.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are delighted to partner with FEDE to deliver a new and exciting test which will measure candidates’ understanding of life in continental Europe. Our unrivalled ability to provide the most c… Continue reading

Category — Assessment, News Releases
Related Topics — , , ,

Pearson Takes Home Four Awards At New England Book Show

… organization founded in 1937, is dedicated to bringing together people involved in book publishing and manufacturing. Its membership represents all facets of the book industry: editing, design, production, manufacturing, and marketing. Through its various activities, Bookbuilders offers a forum to exchange information, learn new technologies, and promote improvements in the quality of books. About Pearson Pearson (NYSE:PSO), the global leader in… Continue reading

Category — Higher Education, News Releases, PreK-12
Related Topics — , , , , , ,

Association of Educational Publishers Honors Pearson for Innovation, Quality, Digital Learning Tools

…this year. One of the largest and longest running recognition programs in the educational publishing industry, the annual AEP Awards mark the standard for quality, professional educational products and excellence in education marketing. As the largest segment of the program, the Distinguished Achievement Awards honor the year’s best products for excellence in efficacy, usability and overall educational value. Pearson programs honored as fin… Continue reading

Category — News Releases, PreK-12
Related Topics — , , , , , ,

General Council for Islamic Banks and Financial Institutions select Pearson VUE for online exam delivery

…sts in partnership with Pearson VUE. The agreement shows our dedication to making CIBAFI exams more accessible to Islamic bankers not only in the Middle East but around the world." Suzana Lopes, Pearson VUE, VP Sales and Marketing EMEA, added: "This partnership will help to ensure that CIBAFI offer even more accessible and recognisable awards. Our status as the global leader in computer-based testing, combined with our ability to delive… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , , ,

Fortress Signs Extensive Contract with Pearson VUE for Effective Test Delivery

…ithin a highly secure environment. This development will undoubtedly contribute towards strengthening the training and financial sectors in the Middle East and North Africa.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are delighted to deliver computer-based tests on behalf of Fortress and are tremendously proud to work with yet another client in this geographical region. This agreement demonstrates our commitme… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

Startl Announces "Design Boost Series" for Fall 2010, Sponsored by The Pearson Foundation

…pts, the learning efficacy, and the market. Startl only accepts team applications, and looks for teams with at least one programmer, plus others with experience in user product design, learning science, business management or marketing and finance. “Startl believes that the future of learning is about providing students the knowledge they need, wherever they are – in school or out,” said Phoenix Wang, co-founder of Startl. Co-fo… Continue reading

Category — News Releases, Pearson Foundation
Related Topics — , , , , , , ,

Peachpit Publishes The Business Playground: Where Creativity and Commerce Collide, by Dave Stewart and Mark Simmons

…umen. In January 2008, he was made Advisor to Nokia and was recently named one of the 100 Most Creative in Business by Fast Company Magazine. MARK SIMMONS Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution (HarperCollins, 2007). Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an advisor to the Bill … Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

UK Border Agency Approves Pearson Test of English Academic

…es a secure, standardized assessment of language proficiency to make certain that subjective judgments do not come into play when assessing a candidate’s language abilities. Emma Stubbs, Global Vice President, Sales and Marketing from Pearson Language Tests, explains: “The British Government wants language tests that are secure and rigorous enough to ensure the integrity of our immigration system. Pearson is using biometric technology… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , , ,

ICB Selects Pearson VUE to Deliver Secure Online Testing

… year because we shall no longer need to print thousands of examination papers and answer booklets. We are delighted that this latest move will have such a positive effect on the environment.” Suzana Lopes, VP Sales and Marketing EMEA, Pearson VUE added: “We were selected by ICB for our efficient and secure method of delivering scalable, valid and robust testing. As the world leader in computer-based testing, with the ability to provi… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

Cisco Press Launches First Series of Networking Apps

…ation formats. The Cisco Press Apps join the growing list of topical Apps from Pearson including in the areas of IT certification, programming, operating systems/server, web development, software engineering, home/office, and marketing. For details on specific Apps, visit www.informit.com/iphoneapps. News Facts – Download Apps for free, check-out featured chapters, and use the convenient “in-app purchase” feature to purchas… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

ABBE to Deliver Secure Testing with Pearson VUE

… that require an independent invigilation process. Because of this, we selected Pearson VUE to deliver the tests based on the company’s track record for its effective testing operation.” Suzana Lopes, VP Sales and Marketing EMEA, Pearson VUE added: “We were selected by ABBE based on our efficient and secure method of delivering scalable, valid and robust testing, and as ABBE continues to grow, we are certain that we can meet all… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

FT Press Announces Electronic Publishing Imprint, FT Press Delivers, Offering Insights from Today's Leading Business Minds

…bout Elements and Shorts by visiting: www.ftpress.com/delivers. About FT Press FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics. About New Word City … Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Lloyd’s partners with Pearson VUE to deliver new computer-based tests globally in 2010

…e support including mock examinations and practice papers, and a streamlined candidate booking process. After a three-month tendering process, Pearson VUE was chosen to implement these improvements. Suzana Lopes, VP Sales and Marketing EMEA for Pearson VUE, said: “This project perfectly demonstrates the benefits of working with Pearson VUE and showcases our ability to combine the services and expertise residing in different parts of the Pea… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

HAAD to Develop New Professional Exams with Pearson VUE

…oners in the Emirate of Abu Dhabi. Pearson VUE was selected by HAAD for the item development project following a public tender as a result of its successful implementation of computer-based testing. Suzana Lopes, VP Sales and Marketing EMEA, Pearson VUE explains the scope of the new contract: “The new project with HAAD, commencing in December 2009, is in the area of item development. This means the creation of questions or tasks to be asses… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

Pearson Announces CiTE 2010 Scholarship Awards

… The awards are divided into two categories, Excellence in Teaching and Excellence in Administration. This year’s winners for Excellence in Teaching in higher education are: Dr. Dale Fodness, Associate Professor of Marketing at the University of Dallas. Dr. Fodness was selected for his creative use of multimedia resources, such as graphics, threaded discussions and first-rate assessment, to provide multiple learning tools for online le… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

The African Society for Quality in Healthcare (ASQH) partners with Pearson VUE to deliver test certification

… life of the contract. As the first step in globalising this program, ASQH is working on creating new international entities to help promote this program to the rest of the world." Suzana Lopes, Pearson VUE, VP Sales and Marketing EMEA, adds: "We are very excited to partner with ASQH and deliver this Africa-based test. We hope that this contract will continue to grow our relationship with the African and Arabic world. E-assessment is th… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

Pearson VUE Announced as Gold Sponsor for Prestigious Testing Industry Event

… of Education, test publishers, awarding bodies, curriculum authorities, policymakers and organisations responsible for testing candidates’ skills, competencies and knowledge. Suzana Lopes, Pearson VUE EMEA VP Sales and Marketing, said: “Events such as E-ATP are important dates in our calendar. We are proud to be a Gold Sponsor for this key event and look forward to meeting other businesses and showing them what makes us the global le… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

The British Business Professional Skills Development selects Pearson VUE to deliver computer-based testing in the Middle East and Africa

…ssibility to the International Business Skills award. Our decision to appoint the global leader in computer-based testing proves our commitment to excellence and innovation.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are pleased to deliver computer-based testing on behalf of the British Business Professional Skills Development. We are proud of our growing presence in the Middle East and are delighted to help a… Continue reading

Category — Assessment, News Releases
Related Topics — , , , ,

Pearson VUE Witnesses Annual Increase of 33% in Computer-Based Testing Across Africa

…on VUE to many other organisations and institutions, based on the excellent service which it provides. We look forward to continuing our partnership for many years to come.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “Our continued progress in Africa, coupled with our ability to utilise resources from fellow Pearson businesses, has allowed us to help many skilled and qualified professionals to enter marketplaces. … Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

Pearson Reacquires Reading, MA Development Site

…re disappointed that market conditions have slowed the project, we look forward to assisting Pearson in the sale and future development of the property.” Pearson has retained National Development to act as an advisor in marketing the site for sale to interested parties. George Nugent and Philip Giunta of the Boston office of Grubb & Ellis are the brokers charged with selling the campus. They are supported by the New York-based Richard B… Continue reading

Category — Corporate, News Releases
Related Topics — , , , , ,

AppSense Selects Pearson VUE to Deliver Assessment for its Certification Programme for User Virtualization via Computer-Based Testing

… programme. The provision of a specifically tailored solution, administered via an extensive global network, will provide us with a top-notch, consistent testing experience.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “Our history of working with clients to create bespoke testing solutions will undoubtedly help AppSense to maintain its high quality status and protect the integrity of its Certification Programme. I … Continue reading

Category — Assessment, News Releases
Related Topics — , , ,

Pearson VUE partners with the Chartered Institute of Loss Adjusters to deliver assessment for multiple insurance awards via computer-based testing

…lobal reputation and history of providing bespoke testing solutions. We are confident that our partnership will see the establishment of prestigious industry qualifications.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “Our partnership with CILA will provide Loss Adjusters and Claim Handlers throughout the UK with the opportunity to undertake assessment at a local and robustly secure test centre. This provision will… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

Pearson VUE President Bob Whelan Receives Prestigious Testing Industry Award

…l, psychological, screening, certification, or licensure settings. ATP is dedicated to the highest level of professionalism within the test publishing community. ATP welcomes any test publisher involved in the development and marketing of preemployment assessments to apply for membership by visiting the ATP website at: www.testpublishers.org. … Continue reading

Category — Assessment, News Releases
Related Topics — , , , ,

National Recruitment Office for General Practice Training "Extremely Happy" with Pearson VUE Computer-Based Test Solution for Trainee Doctors

…A six-day assessment window allows exams to be rescheduled due to circumstances such as severe weather, providing a more flexible scheduling process for the NRO and its candidates. Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “Our ability to provide the most secure and dependable computer-based testing solutions allows NRO candidates to progress with their careers quicker than ever before. I am delighted that the NRO’… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

Media Advisory: Pearson to Host Nation's Higher Education Technology Leaders for Cite 2011

…, April 11 “Social Media and Higher Education: The Common Ground” 2:15 PM Jeff Seaman, Ph.D., Co-Director, Babson Survey Research; Mike Moran, Chief Strategist, Converseon; Hester Tinti-Kane, Director of Online Marketing and Research, Pearson Learning Solutions “Increasing Learning and Reducing Costs: The Case for Course Redesign” 3:30PM Carolyn Jarmon, Vice President of the National Center for Academic Transformatio… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Clout: The Art and Science of Influential Web Content

…e architect Colleen Jones, explores the key principles of how to influence people and applying those principles to web content. Through practical examples from leading brands, readers will: Discover why a technology feature, marketing campaign, SEO effort, or redesign isn’t enough to influence people online. Understand the business value of creating compelling web content that attracts people and engages them for the long haul. Learn eight… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , ,

InfoComm International Chooses Pearson VUE for Test Delivery

…arger number of testing centers around the world, lower fees in several key markets, the ability to test on-site at major trade shows and additional online resources. The CTS program will also benefit from the substantial marketing arm of Pearson VUE.” “The AV communications industry is experiencing tremendous growth and ever-increasing demands for technical expertise,” said Robert Whelan, president and chief executive off… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , , ,

The Bar Standards Board Selects Pearson VUE to Deliver Pilot for its First Computer-Based Aptitude Test

…have been very impressed by the high quality of their work and their professionalism and integrity. We look forward to continuing working with them as leaders in this field.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We pride ourselves on providing personalised testing solutions to ensure that the client and candidate receive the most effective and efficient service possible. The fact that we have been appointed … Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

PEOPLECERT Selects Pearson VUE to Deliver On-Demand High-Stakes Global Testing

…nal recognition for their awards. We want to improve our global reach and utilisation of Pearson VUE’s extensive network of test centres will allow us to achieve this.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are proud to deliver computer-based testing on behalf of PEOPLECERT and, by doing so, helping candidates to achieve certification in a number of key markets. This agreement demonstrates our abilit… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , ,

The National Recruitment Office for General Practice Training Appoints Pearson VUE to Deliver Computer-Based Testing for Trainee Doctors

…e test centres, at a time and place convenient to junior doctors, is a major step forward for us. We are excited to be working with the team at Pearson VUE in this key area.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are proud to have excelled throughout the delivery of two pilots and to have succeeded in what was a highly competitive tendering process. Our unrivalled ability to deliver secure, invigilated nat… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

The Waste Management Industry Training and Advisory Board Partners with Pearson VUE to Enable UK-wide Test Delivery via Computer-Based Testing

…ble item types. The utilisation of its extensive UK network of test centres will allow us to increase accessibility and awareness of the Continuing Competence certification.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are pleased to deliver computer-based testing on behalf of the Waste Management Industry Training and Advisory Board to help maintain technical competence and to assist individuals with their cont… Continue reading

Category — Assessment, News Releases
Related Topics — , , , , ,

Pearson VUE to Showcase its Testing Service at Learning Technologies 2011

…8216;Flexible learning programmes for high-stakes qualifications’. Pearson VUE’s knowledgeable staff will be present throughout the event and can be found at stand 123. Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, said: “Learning Technologies is a very important event for us and a great opportunity to exhibit our service. We look forward to meeting fellow attendees and discussing how Pearson VUE can provide excepti… Continue reading

Category — Assessment, News Releases
Related Topics — , , ,

Hundreds of Pearson Books for Home & Office Computer Users and IT Professionals Now Available on Apple's iBookstore

…On Guide to Objective-C for Mac and iOS Developers by Robert Clair iPhone Programming: The Big Nerd Ranch Guide by Aaron Hillegass and Joe Conway Microsoft Office 2010 on Demand by Steve Johnson, Perspection Inc. Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans My iPad by Gary Rosenzweig CompTIA A+ 220-701 and 220-702 Cert Guide by Mark Edward Soper, Scott Mueller and David L. Prowse &#… Continue reading

Category — News Releases, Professional
Related Topics — , , , , , , ,

Hospitality & Tourism Interactive Honored as Finalist in 2011 Software & Information Industry Association CODiE Awards

…g key topics and objectives across various aspects of the industry, skills-based simulation activities and review materials all within an engaging and interactive graphical interface," said Thomas Hayward, Senior Marketing Manager at Pearson. "We are honored that the ed-tech industry recognizes the value of Hospitality & Tourism Interactive in preparing students for successful careers in this burgeoning industry." T… Continue reading

Category — Higher Education, News Releases
Related Topics — , , , , , , ,

Search by Keyword

The search tool below lets you find anything within the Pearson Education Web site.

Search using keywords, for example: "college," "computer books," or "assessments."

Search for a Specific Book, Program, Author, or ISBN

To locate a specific book title, program, author, or ISBN, use the "Company Locator" to find and then search that Pearson Education business Web site, (e.g., "Pearson Prentice Hall")

   

Don't know the publisher?

CLICK HERE to search all publishers