121 results for marketing

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    Online Marketing for Global Business

    New book from FT Press presents a framework for Internet business-to-business marketing necessary in emerging global markets New York, NY (November 2nd, 2010)-Business today is not what it was yesterday.:  There is a powerful force-the Internet-that is driving businesses to expand rapidly into global markets.:  We can send information across the globe in an instant, there is media and technology at our fingertips, and we can virtually be in the...
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    iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

    ...iPad, it’s more important than ever for App developers to stand out from the crowd. iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, new from Que Publishing, is the definitive guide for iPad and iPhone application developers interested in using marketing to gain exposure for their apps. The book will be available April 9. Authored by Jeff Hughes, a veteran marketer, publisher and keynote speaker, the guide addr...
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    Pearson Asks Marketing Students to (RED)efine Their Impact on the World

    ...hat is the guiding force behind “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students across the country can help to fight AIDS in Africa. Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart – and (RED), the contest asks Principles of Marketing students to create their own marketing plan for a product targeted to...
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    Sociable Professors

    ...Higher Education.” The survey was conducted by the Babson Survey Research Group in collaboration with New Marketing Labs and Pearson, a global leader in education, technology and services. NEWS FACTS Nearly 1,000 faculty from across the nation participated in the survey. Most faculty respondents (59%) have more than one social network account; nearly 25 percent have accounts on four or more social networks. More than 30 percent use soc...
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    Marketing Short Courses: How to Build a Short Course Business

    How is marketing different for short courses than it is for degree programs? How can the two be complementary to one another? This webinar will explore key strategies for marketing short courses and capitalizing on marketing dollars already spent for lead generation. Intended Audience: Career Colleges Concepts Addressed: marketing avenues, specific reasons why short courses would appeal to each targeted segment, recognizing or anticipating the u...
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    Target Marketing on a Tight Budget

    ...generate greater profit, and do so on an increasingly smaller budget. This webinar will provide best practices for making the most out of a small budget to accomplish institutional objectives. Concepts Addressed: profitability, target marketing, sector marketing, advertising mediums, defining and determining target market Intended audience: Community College Executive Directors, Deans and Vice Presidents of Workforce Development and their staff...
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    Pearson Seeks INSPI(RED) Students To Help Fight AIDS in Africa

    ...contest earlier this year, “Pearson Presents the (RED) Challenge,” is reaching out to Principles of Marketing students throughout the U.S. to help eliminate AIDS in Africa. Through “Pearson Presents the (RED) Challenge,” students are asked to create their own marketing plan for a product targeted to college students that would fit into the (PRODUCT)RED™ product line, and that would help raise awareness of and drive c...
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    Butler University’s "Save Lives at Five" Team Wins Pearson Presents the (RED)™ Challenge Contest

    ...iversity a trip to New York City to present their idea to the (RED) team. Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart – and (RED), “Pearson Presents the (RED) Challenge” asked Principles of Marketing students across the U.S. to create their own marketing plan for a product that would fit into the (RED) product line and that would help r...
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    Pearson Brings Home the Gold in Premier Educational Publishing Industry Awards Program

    ...onored with Distinguished Achievement Awards and Pearson also earned a Beacon Award for excellence in education marketing. For more than four decades, the AEP Awards have honored outstanding resources for teaching and learning, such as the premier offerings from Pearson honored this year. One of the largest and longest running recognition programs in the educational publishing industry, the annual AEP Awards mark the standard for quality, profes...
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    Privacy Statement

    ...rther serve your needs and our business needs. Pearson may also use your personally identifying information for marketing and promotional purposes, consistent with the terms of this Privacy Statement. BY USING THE SERVICE, YOU ARE CONSENTING TO THESE USES AND OTHERS AS SPECIFIED HEREIN AND IN THE TERMS OF USE. When you conduct a purchase transaction through this Service, you are providing transaction information to our third-party suppliers (such...
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    Pearson CiTE 2010: Navigating the New World of Learning

    ...ve Petermax Miller, Motivational Speaker and Author of Unstoppable Attitude Mike Moran, Author of Search Engine Marketing, Inc. and Do it Wrong Quickly: How the Web Changes the Old Marketing Rules Mary Lou Roberts, Author of Internet Marketing: Integrating Online and Offline Strategies and Direct Marketing Management, 2nd ed Pearson CiTE 2010 will feature several concurrent breakout sessions divided into four unique learning tracks. They include...
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    Get Bold: Using Social Media to Create a New Type of Social Business, from IBM Press

    Social Media Expert Sandy Carter Provides “Patterns of Success” for Marketing Professionals INDIANAPOLIS, Ind.—October 24, 2011— Get Bold, new from IBM Press, provides readers the framework needed to drive maximum business value from social media. Written by IBM Vice President, Social Business and Collaboration Solutions Sandy Carter, the book includes specific strategies for building a truly “social” business that is more dynamic, collaborative...
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    A Voice For College Students

    ...nnect and stay in touch with college students throughout the U.S. and Canada,” said Sandi Kirshner, Chief Marketing Officer of Pearson Higher Education. “Their insights into the concerns and needs of students on campus, combined with their innovative ideas and suggestions regarding Pearson’s products and programs, benefit the entire company.” The 2010-11 Student Advisory Board includes 12 students representing a range of t...
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    Internationally Recognized School of Business Partners with Pearson Embanet to Launch Rigorous Online MBA

    ...will offer specializations in the areas of Finance, Accounting, Information Systems and Business Analytics, and Marketing. With a faculty that is consistently ranked in the top 10 by the Financial Times and Bloomberg Businessweek, this program will give students experiential learning opportunities through Action Learning Projects. These hands-on team projects give students experience working together with businesses and organizations in their loc...
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    Pearson Partners with Becker Professional Education to Improve Employability in Accounting

    ...Pearson hosts a student contest in conjunction with (RED), which provides career development opportunities for Marketing students. Students form teams and must create their own (RED) product concept, specifically targeted at the college market. The team must write a marketing plan and create a (RED) campaign with supporting promotional materials. All promotional materials and marketing plans are submitted for online voting and the top 10 project...
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    Pearson Launches Competency-Based Education Framework and Readiness Assessment for Post-Secondary Education

    ...s at detailed processes associated with program design, curriculum design and development, program scalability, marketing and recruitment, and admissions and registrations. -        Developing the Model: 1) Program Design, 2) Curriculum Design and 3) Scalability-        Marketing & Recruitment-        Admission & Registration Sustain This phase focuses on enrolled student engagement, including student engagement techniques, at-risk learne...
  • Bay State College Weighs in on Giving Back to the Community

    ...ew England), working with artists and major booking agencies, negotiating offers and contracts and coordinating marketing, catering and hospitality, and production requirements. The service learning componenat comes in because I’m trying to teach the students social responsibility within the music industry. We study major benefit concerts such as Live Aid and the Concert for New York: 911 and look at how the power of music and producing a benefit...
  • ‘Servitization’ Meets Innovation: Pearson Joins Cambridge Service Alliance

    Annabel Cellini, Senior Vice President of Marketing, Pearson Learning Solutions Last week, Pearson announced that the company is joining the Cambridge Service Alliance—a global cooperation between business and academia, located at the University of Cambridge.  We’re speaking today with Annabel Cellini, Vice President of Marketing for Pearson Learning Solutions, to get a little insight into this new partnership and what it means to Pearson. Q:...
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    Pearson’s Programs and Services for Transforming Learning Take Center Stage at ISTE 2013

    ...plement a digital conversion. Panelists include Larry Singer, Pearson’s executive vice president, K12 Sales and Marketing; Anthony Salcito, Microsoft’s vice president, Worldwide Education; Eileen Lento, Intel’s director, Education Marketing and Strategy; Jon Phillips, Dell’s managing director, Global Education Strategy & Solutions Practice; and HP’s Gus Schmedlen, vice president, Worldwide Education. Wednesday, June 26 at 8:30 am – Dr....
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    Pearson Releases Report on Best Practices for Implementing Successful Online Programs at Higher Education Institutions

    ...iversity (ACU), in Abilene, TX, partnered with Pearson to expand its online offerings, focusing on recruitment, marketing and retention. In 2013, ACU met its enrollment projections, and there has been a 16 percent increase in its online student population in several programs. “The clearest benefit to us is that enrollment for some of our programs is at an all-time high,” said Corey Patterson, director of Graduate Program Development and managing...
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    Villanova University Collaborates with Pearson to Launch Four Online Master’s Degree Programs

    ..., Pearson will provide a full suite of student support and retention services, instructional design assistance, marketing, recruitment and helpdesk services. The new programs, to be launched in Fall 2014, will include: Master of Business Administration (M.B.A.) —Villanova School of Business Master of Science in Analytics (M.S.A.) —Villanova School of Business Master of Laws in Taxation (LL.M.) —VillanovaUniversity Graduate Tax Program Master of...
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    FT Press Announces Launch of More Than 200 Titles on Apple's iBookstore

    ...ontent in the areas of Business, Investing, Personal Finance, Human Resources, Management & Leadership, and Marketing & Social Media. Authors include world renowned business thought leaders and finance experts such as Jim Champy, C.K. Prahalad, Inder Sidhu, Brian Solis, Mark Zandi, Farnoosh Torabi, Liz Pulliam Weston, and Michael Covel. Among the hundreds of available titles are: Doing Both, by Inder Sidhu The Fortune at the Bottom of th...
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    Pearson Chosen by the University of Florida to Promote UF Online’s New Bachelor’s Degree Programs

    ...llment and provide support to the university with technology, e-Textbooks (if instructors request), recruitment marketing, enrollment management, student support and retention services, as well as support for research in UF’s Online Research Institute. UF will maintain ownership of all decisions related to curricula, faculty, admission and enrollment standards. UF Online classes began on January 6 with five online undergraduate degree programs, a...
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    Pearson Foundation President One of EdNET’s Best “Leaders to Watch”

    ...owned and operated by MDR. About MDR For more than 40 years, MDR has been the market’s first choice for marketing information and services for the K-12, higher education, library, early childhood, and related education markets. Powered by the most complete, current, and accurate education databases available in the industry, MDR provides email contacts and deployment, direct mail lists, sales contact and lead solutions, along with soc...
  • Ensuring Quality in Online Programs: the Sloan-C Scorecard (part 2)

    ...successful online programs to thrive? KS: Institutional support is critical. There has to be financial support, marketing support, policy changes and communication throughout any institution to support the policy changes. The programs that have tried to start on their own, without institutional support, struggled to succeed, usually because lack of funding, lack of faculty support, lack of technology support or funding, or outdated, institution-w...
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    FT Press Launches eContent Series for Investors and Traders

    ...educate themselves on the best trading strategies and techniques available,” stated Julie Phifer, Senior Marketing Manager at FT Press. “Insights for the Agile Investor gives traders short-form content that’s focused on particular asset classes and trading methods. The insights are easily accessible on e-reading devices and computers and are meant to be a read quickly so that traders apply the strategies right away.” Carl...
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    PEARSON ACQUIRES EMBANETCOMPASS

    ...stomer satisfaction and student retention.  They develop customized technology platforms and services including marketing, recruitment, retention services, instructional design, and course development for non-profit colleges and universities.  The company partners with such respected institutions as Vanderbilt University, University of Southern California (USC), Wake Forest University, Brandeis University, Case Western Reserve University, Boston...
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    Cisco Press Providing New Releases, Product Discounts, and Special Offers at Cisco Live 2010, Las Vegas

    ...certification resources and special offers for the Cisco community,” said Kourtnaye Sturgeon, Director of Marketing at Cisco Press. “In addition to introducing the new products released for Cisco Live, we’ll have the opportunity to demonstrate some of the new video training, web- and application-based resources Cisco Press has developed to compliment our print and eBook publishing program.” Additional Publisher Links Twitt...
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    Cisco Press Offering Facebook Sweepstakes and Product Discounts for Cisco Live 2011

    ...sco Live is a great opportunity to meet colleagues, network, and exchange ideas," said Dan Powell, Marketing Manager, Cisco Press. "We are excited to be able to sponsor a trip to next year’s conference, and look forward to connecting with current and new Cisco Press customers at this year’s show." About Cisco Press Cisco Press, a partnership between Cisco Systems® (NASDAQ:CSCO –...
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    Pearson Foundation President One of EdNET’s Best "Leaders to Watch"

    ...owned and operated by MDR. About MDR For more than 40 years, MDR has been the market’s first choice for marketing information and services for the K-12, higher education, library, early childhood, and related education markets. Powered by the most complete, current, and accurate education databases available in the industry, MDR provides email contacts and deployment, direct mail lists, sales contact and lead solutions, along with soc...
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    The National Recruitment Office for General Practice Training Appoints Pearson VUE to Deliver Computer-Based Testing for Trainee Doctors

    ...o be working with the team at Pearson VUE in this key area.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are proud to have excelled throughout the delivery of two pilots and to have succeeded in what was a highly competitive tendering process. Our unrivalled ability to deliver secure, invigilated nationwide computer-based testing will further improve the assessment experience for the NRO and its candidates.̶...
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    Twitter Roundup: Last Month’s Best Education Tweets

    ...ther related research, this article presents both the pros and the cons of digital games in the classroom, and contends that a better mix of games and iPad applications may be needed in order to ensure a more effective classroom and learning environment. Do you know of any that didn’t make the list? Share them here with fellow educators by commenting! Diane Weaver, Program Marketing Manager, Pearson...
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    Startup Weekend Announces Global Education Partnership with Pearson

    ...add teachers, professors and other education experts to the carefully balanced mix of designers, developers and marketing participants. Khalid Smith, Education Leader of Startup Weekend, says: “Adding Pearson to our amazing roster of sponsors for Startup Weekend Education, which includes Grockit, the Bill and Melinda Gates Foundation and Google, makes for a very robust program. With these partners, Startup Weekend Education has an opportunity to...
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    PEOPLECERT Selects Pearson VUE to Deliver On-Demand High-Stakes Global Testing

    ...sive network of test centres will allow us to achieve this.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are proud to deliver computer-based testing on behalf of PEOPLECERT and, by doing so, helping candidates to achieve certification in a number of key markets. This agreement demonstrates our ability to provide secure global delivery for high-stakes tests.” About Pearson VUE Pearson VUE (www.pearsonvue.co...
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    Startl Announces "Design Boost Series" for Fall 2010, Sponsored by The Pearson Foundation

    ...st one programmer, plus others with experience in user product design, learning science, business management or marketing and finance. “Startl believes that the future of learning is about providing students the knowledge they need, wherever they are – in school or out,” said Phoenix Wang, co-founder of Startl. Co-founder Diana Rhoten added, “Our mission is to advance the products and services that can deliver on that prom...
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    EQUELLA

    ...ssets, and cooperation from a variety of teams, including teaching and learning, library, research, IT, content production, academic departments, marketing, and various others. Pearson and EQUELLA have a proven record of service with their users and work with you to deliver a structured, methodical, and successful deployment of EQUELLA with maximum benefit to your institution. Learn more about EQUELLA services  [/spb_text_block] [/spb_row]...
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    Association of Educational Publishers Honors Pearson for Innovation, Quality, Digital Learning Tools

    ...annual AEP Awards mark the standard for quality, professional educational products and excellence in education marketing. As the largest segment of the program, the Distinguished Achievement Awards honor the year’s best products for excellence in efficacy, usability and overall educational value. Pearson programs honored as finalists in this prestigious award competition are Every Teacher’s Toolkit, myWorld Geography™, Prentice...
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    Changing the Landscape through Industry and Education Partnerships

    ...fied workers who just happen to have disabilities. The process starts either through PRIDE recruitment or CLTCC marketing to inform possible students and other agencies of the program.  Students then enroll and receive training from CLTCC.  And then local industry does the hiring. Talks to develop similar programs are underway at Burlington County, New Jersey, the Burlington County College (BCC) and Burlington County Institute of Technology (BCIT...
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    Pearson Takes Home Four Awards At New England Book Show

    ...ing. Its membership represents all facets of the book industry: editing, design, production, manufacturing, and marketing. Through its various activities, Bookbuilders offers a forum to exchange information, learn new technologies, and promote improvements in the quality of books. About Pearson Pearson (NYSE:PSO), the global leader in education services, education technology and school solutions, provides innovative print and digital education ma...
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    Hospitality & Tourism Interactive Honored as Finalist in 2011 Software & Information Industry Association CODiE Awards

    ...materials all within an engaging and interactive graphical interface," said Thomas Hayward, Senior Marketing Manager at Pearson. "We are honored that the ed-tech industry recognizes the value of Hospitality & Tourism Interactive in preparing students for successful careers in this burgeoning industry." To watch a video about Hospitality & Tourism Interactive, go to http://www.youtube.com/pearsonhospitality. For...
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    Peachpit Publishes The Business Playground: Where Creativity and Commerce Collide, by Dave Stewart and Mark Simmons

    ...s by Fast Company Magazine. MARK SIMMONS Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution (HarperCollins, 2007). Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an advisor to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of usele...
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    Pearson Announces CiTE 2010 Scholarship Awards

    ...217;s winners for Excellence in Teaching in higher education are: Dr. Dale Fodness, Associate Professor of Marketing at the University of Dallas. Dr. Fodness was selected for his creative use of multimedia resources, such as graphics, threaded discussions and first-rate assessment, to provide multiple learning tools for online learners. Dr. Fodness has selected the Student Scholarship Fund at the University of Dallas College of Business to r...
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    Conference Buzz: Pearson & Customers Head to Innovations 2013

    ...13.  Here’s the lineup of Pearson speakers: Monday, March 11 12:30-1:30 p.m. Hester Tinti-Kane (@TintiKane), VP Marketing, Rob Kadel (@rkadel42), Adjunct Professor, Jeff Borden (@BordenJ), Vice President, Instruction and Academic Strategy, will present current research findings on the usefulness of social media in learning and the most effective pedagogical methods for incorporating social media into learning. 2:30-3:30 p.m. Dr. Catrina Poe (@Tri...
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    New Study Reveals U.S. Students Believe Tablets Are Game Changers in Learning and Student Engagement

    ...sen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. Contact: Brandon Pinette, brandon.pinette@pearson.com,...
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    National Recruitment Office for General Practice Training “Extremely Happy” with Pearson VUE Computer-Based Test Solution for Trainee Doctors

    ...a more flexible scheduling process for the NRO and its candidates. Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “Our ability to provide the most secure and dependable computer-based testing solutions allows NRO candidates to progress with their careers quicker than ever before. I am delighted that the NRO’s decision to assess candidates via the most innovative form of testing is, as expected, proving hugely beneficia...
  • Announcing A New Framework for Competency-Based Education

    ...ion will be set at; and availability of technology (such as a learning management system and analytics engine); Marketing and recruiting calculate what sets the programs apart and how to recruit students who are likely to succeed; Admissions and registration set policies regarding how prior learning will be credited and structures processes related to registration, degree planning and other components; Enrolled student engagement stays on top of...
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    Online Program Management

    ...hensive online program management services include: Market Research & Readiness Assessment Program Funding Marketing  Enrollment Management Course Design & Development Faculty Support, Training & Analytics Student Services & Retention Managing the Online Environment 24/7 Help Desk & Technical Support/Services Learn more about our online program management services [/spb_text_block] [/spb_row] [spb_row wrap_type=”conten...
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    InfoComm International Chooses Pearson VUE for Test Delivery

    ...at major trade shows and additional online resources. The CTS program will also benefit from the substantial marketing arm of Pearson VUE.” “The AV communications industry is experiencing tremendous growth and ever-increasing demands for technical expertise,” said Robert Whelan, president and chief executive officer of Pearson VUE. “We’re excited to be part of InfoComm’s growth plan and are dedicated to...
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    The Waste Management Industry Training and Advisory Board Partners with Pearson VUE to Enable UK-wide Test Delivery via Computer-Based Testing

    ...y and awareness of the Continuing Competence certification.” Suzana Lopes, Pearson VUE, VP EMEA Sales and Marketing, added: “We are pleased to deliver computer-based testing on behalf of the Waste Management Industry Training and Advisory Board to help maintain technical competence and to assist individuals with their continual learning and development within the industry. We look forward to meeting the future needs of WAMITAB and its...
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    Pearson to Participate in USDLA National Distance Learning Week (NDLW)

    ...ich include: preparation through market analysis and institutional readiness developing the program model and marketing the program sustaining the program by engaging at-risk learners and by performing continuous evaluation WHEN: Friday, November 14, 2014, 12:00 p.m. – 1:00 p.m. EST WHO: Presenters include: Ted Curran, Instructional Technologist, Pearson Sandra Coswatte, Director of Institute for Learning, Online Learning Consortium Registe...